via press release:


NEW YORK, NEW YORK – March 23, 2010 – USA was the #1 network in cable prime this week, delivering more P25-54 (1.23 million, +34% over #2 TNT), P18-49 (1.07 million, +12% over #2 TBS), total viewers (2.96 million, +12% over #2 FOX News Channel), and households (2.24 million, +9% over #2 FOX News Channel) than any of its cable competitors, while earning the top basic cable household coverage rating of the week (2.26, +0.17 over #2 FOX News Channel).   No other cable network delivered over 1 million in 25-54 or 1 million in 18-49 in prime.

USA continued to outperform The CW, with double-digit victories among P25-54 (+34%) and total viewers (+64%).  USA performance against The CW was even more impressive among male viewers, delivering twice as many M25-54 (+100%), two and a half times more total male viewers (+151%), and double digit margins in M18-49 (+65%) and M18-34 (+27%).

  • USA’s two telecasts of WWE MONDAY NIGHT RAW averaged to be the top show of the week, outperforming the average of Discovery’s two premiere telecasts of its new series Life among P25-54 (2.62 million).  In WWE RAW’s Monday 9P-11P time period, USA was second only to Fox in delivering M18-34 and outperformed ABC in delivering P18-34, M18-49, M25-54, and total males.  In Monday’s 10P hour, USA was the #1 network in all of television, broadcast or cable, in delivering M18-34 and M18-49, coming in second only to CBS in P18-34, P18-49, M25-54, and total males delivery to the hour.
  • USA was home to the three most popular acquired series on cable this week, led by NCIS at #1 among P25-54 (1.32 million), total viewers (3.52 million), and households (2.72 million).  HOUSE was at #2 this week among P25-54 (1.00 million) and #3 for total viewers (2.36 million) and households (1.81 million) while LAW & ORDER: SPECIAL VICTIMS UNIT was the 3rd top acquired series among P25-54 (994,000) and 2nd in total viewers (2.38 million) and households (1.89 million).  These were the only acquired series in cable’s primetime to average over 1 million in P25-54, 3 million total viewers, or 2 million households.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes.  A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

Posted by:TV By The Numbers

blog comments powered by Disqus