via press release:
USA WINS THE WEEK WITH WHITE COLLAR AND ROYAL PAINS MIDSEASON DEBUTS
NEW YORK– January 25, 2011– USA was the most watched network in prime this week with 1.07 million in P25-54 (+6% more than #2 History Channel), total viewers (2.71 million, +7% more than #2 FOX News Channel), and households (2.11 million, +10% more than #2 FOX News Channel) while earning the top household coverage rating in cable (2.12, +0.16 over #2 FOX News Channel).
USA delivered more P25-54 through the total day this week than any other network on cable (558,000, 6% more than #2 TNT).
- The mid-season premiere of WHITE COLLAR was cable’s #1 drama Tuesday night, beating out the premieres of “Justified” on FX and “Southland” on TNT, among P25-54 (1.46 million), P18-49 (1.36 million), P18-34 (631,000), total viewers (3.23 million), and households (2.45 million). WHITE COLLAR delivered more P18-34 than ABC’s “Body of Proof” and more M18-34 than this series and everything on CBS for the night. Head to head in WHITE COLLAR’s 10pm hour, USA outperformed ABC and CBS in P18-34 and all broadcasters in M18-34.
- ROYAL PAINS was the most watched telecast on cable Wednesday night and the only entertainment telecast with over 3 million total viewers (3.26 million). USA was the only entertainment network to deliver over 2 million households with any telecast in prime, led by ROYAL PAINS with 2.46 million. ROYAL PAINS was the top drama of the night among P25-54 (1.36 million), P18-49 (1.21 million), and P18-34 (511,000). When the network aired ROYAL PAINS in the 10pm hour, USA was the #1 network on cable among total viewers and households.
- USA’s WWE MONDAY NIGHT RAW 9pm-11:10pm averaged 2.02 million in P25-54 and 2.18 million in P18-49. In the 10pm hour, USA delivered more M18-34 than any other network on television. USA was the top network on cable in the 9pm hour for P18-34 and P18-49, second only to FOX in all of television for delivering M18-34.
- NCIS was the week’s most watched acquired series, delivering 2.95 million total viewers. NCIS and LAW & ORDER: SVU were the top two acquired dramas on cable this week among P25-54 (NCIS 1.06 million / SVU 834,000), P18-49 (921,000 / 882,000), P18-34 (382,000 / 487,000), total viewers (2.95 million / 2.12 million), and households (2.30 million / 1.72 million).
USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.