via press release:
VH1 DEBUTS ANOTHER HIT SERIES WITH
“T.I. & TINY: THE FAMILY HUSTLE”
VH1 Finishes Night as the #1 Non-Sports Cable Network Among Adults 18-49
NEW YORK, NY –DECEMBER 6, 2011—VH1 launched the much anticipated original series “T.I. & Tiny: the Family Hustle” by premiering the first two episodes back to back beginning at 9PM*. The series performance helped VH1 rank as the #1 non-sports cable network among the key adult P18-49 demo and rank as #1 with women 18-49.
The premiere episode averaged 1.9 in the key P18-49 demo at 9PM* and pulled in 2.8 million total viewers. The premiere episode attracted 4.3 million total viewers when combined with its 11PM* encore.
The second episode of “T.I. & Tiny: The Family Hustle” at 9:30PM* scored an impressive 2.0 in the key P18-49 demo and brought in 3.1 million total viewers. When combined with the 11:30PM* encore the episode brought in over 4.5 million total viewers.
The premieres of the first two episodes of “T.I. & Tiny: The Family Hustle” as well as the episode of “Love & Hip Hop” were the three most watched telecasts of the day in cable among women 18-49.
VH1 trails T.I.’s reemerging claim to his throne during “T.I. & Tiny: The Family Hustle.” Viewers get an in-depth look behind the scenes at T.I.’s family life. VH1 follows T.I.’s private moments as he reunites with his wife, Tameka (a.ka. Tiny) and children, after a year of separation while serving time in prison. The new series follows the “King of the South” at his most vulnerable, as T.I. re-acclimates back into his life as a father, husband, son, musician, apparel magnate, businessman, actor and best-selling author (Power & Beauty). The King of the South invites us through his journey back to what is most important to him; his family, held together by his Tiny Queen who stood by him, through all ups and downs — and is still around.
“T.I. & Tiny: The Family Hustle” is created and executive produced by 51 Minds’ Cris Abrego, Christian Sarabia, Rabih Gholam and Ben Samek (CAPI), as well as Category 5 Entertainment’s Brian Sher and Stella Bulochnikov (“T.I.’S Road to Redemption”). For VH1, the series is executive produced by Jill Holmes, Kristen Kelly and Jeff Olde.