via press release:
VH1’S SMASH HIT “LOVE & HIP HOP: ATLANTA” SEASON 4
DEBUTS TO 6.2 MILLION TOTAL VIEWERS ON MONDAY*
Series Premiere of “Love & Hip Hop Atlanta: The Afterparty LIVE!” Draws
4.5 Million Total Viewers**
“Love & Hip Hop: Atlanta” Yielded The Day’s Top Seven Trending Topics for All TV & Ranked as the #1 Most Social Show on All TV (Broadcast + Cable) Including Sports Events***
NEW YORK, NY – April 22, 2014 – The season 4 premiere of VH1’s “Love & Hip Hop: Atlanta” at 8:00 PM ET/PT on Monday, April 20th delivered a 2.5 rating among adults 18-49 (Live +SD) and over 3.5 million total viewers, marking the highest ever season debut for the hit series. The season premiere was the #1 cable telecast for the day amongst women 18-49 and women 18-34.
At 9:00 PM ET/ PT, the series premiere of “Love & Hip Hop Atlanta: The Afterparty LIVE!” garnered a 1.8 rating amongst adults 18-49 (Live +SD) and 2.6 million total viewers. “Love & Hip Hop Atlanta: The Afterparty LIVE!” was the #1 cable program in its time period with women 18-49 and women 18-34. It was the #2 cable telecast for the day with women 18-49 and women 18-34, after “Love & Hip Hop: Atlanta.”
The two shows made VH1 ranked the #1 cable network in primetime among women 18-49 and women 18-34 on Monday night.
When combined with the evening’s encore airings, 6.2 million total viewers tuned in to the season 4 premiere of “Love & Hip Hop: Atlanta” on Monday night, and 4.5 million total viewers tuned into the series premiere of “Love & Hip Hop Atlanta: The Afterparty LIVE!”
VH1 also dominated the social sphere on Monday night as 134,700 unique tweeters sending 663,700 tweets made “Love & Hip Hop: Atlanta” the #1 most social show on all TV (broadcast + cable), with a total of 16 national trending topics***. “Love & Hip Hop: Atlanta” captured the seven top spots on the Nielsen Social Guide rankings for all TV for the day. “Love & Hip Hop Atlanta: The Afterparty LIVE!” also had fans fired up, with over 18,000 questions submitted for the #askStevieJ and #askMimi Q&A, and over 5,000 tweets sent as part of the evening’s Twitter hashtag battle****.
Be sure to ‘like’ “Love & Hip Hop: Atlanta” and “Love and Hip Hop Atlanta: The Afterparty LIVE!” on Facebook, follow @LoveHipHopVH1 on Twitter and use #LHHATL and #LHHAfterparty to join in on the conversation.
“Love & Hip Hop: Atlanta” and “Love and Hip Hop Atlanta: The Afterparty LIVE!” are executive produced by Mona Scott-Young and Stephanie R. Gayle for Monami Entertainment and Toby Barraud, Stefan Springman, David DiGangi and Donna Edge-Rachell for Eastern TV. Susan Levison, Nina L. Diaz, Ken Martinez and Vivian Gomez are executive producers for VH1.
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