via press release:
Nicktoons‘ launch of Voltron Force™ set a new record as the net’s highest-rated series premiere ever with kid, tween and boy demos. The June 16th prime-time premiere of the 90-minute movie, “Voltron Force: New Defenders Trilogy,” also posted double and triple-digit increases over last year’s like time period with kids 6-11 (+53%) and boys 6-11 (+113%).
On May 27, Nicktoons.com launched a dedicated Voltron Force™ show site that features Voltron Force: Ultimate Victory, an online game that since launch has received more than 1 million game plays, making it Nicktoon.com’s top game of the week. The site also features video clips, full episodes, flipbooks, characters profiles, a dedicated message board and exclusive weekly printables.
The half-hour series, which features an all-new theme song produced and recorded by Grammy Award®-winning producer and artist Swizz Beatz, follows the adventures of a new class of recruits as they join forces with the original team to fight evil by forming Voltron, the legendary super robot. The series will regularly air Thursdays at 8:30 p.m. (ET) on Nicktoons.
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).