via press release:
WE tv Rebranding
Doubles Down On Communal Power Of “WE”
Network Unveils Bold New Logo And Graphics Reflecting Broader Audience Focus And Programming Mix
NEW YORK, NY – June 2, 2014 – WE tv today unveiled bold new branding that reflects the network’s broader focus on the communal power of “WE” in a connected and social world. While it will remain a leading destination for women on television and online, WE tv has officially dropped the word “women” from its name and will focus on the broader and universal implications of the word “WE” as it continues to expand and redefine its compelling mix of programming and innovative digital extensions.
“When we looked at our name and brand, we realized instantly that the word ‘WE’ is an ideal reflection of the socially networked world we live in today,” said Marc Juris, WE tv president. “The idea of ‘WE’ as all of us – sharing common interests and experiences – is a powerful and universal theme which drives connection, conversation, collaboration and community. It creates an ideal platform to position the network at the center of the rapidly evolving multi-screen universe.”
To visually articulate the new brand promise, the network developed an innovative, highly unusual design strategy that uses the network logo to communicate key brand attributes. The logo is the word “WE” underscored by a bar that serves as a signature design element. In addition to underscoring the word WE in the logo, the bar will be used graphically to call out WE in key words and phrases like awesome, powerful and tweet.
The new WE tv branding and visual elements, developed in cooperation with Eloisa Iturbe Studio of Buenos Aires, will flow through the network’s onscreen and online presence this fall.