via press release:
The recently completed fourth season of WE tv’s “Braxton Family Values” has become the series’ most-watched season ever, delivering over 1.5 million total viewers, up +8% over the previous season. The show also grew across every key demo:
– 1 million A25-54, up +15%
– 940,000 A18-49, up +3%
– 833,000 W25-54, up +19%,
– 773,000 W18-49, up +5%
The third season of “Marriage Boot Camp Reality Stars” also recently closed its best-season ever, averaging over 1.2 million total viewers, up +32% over season two.
Year-over-year, WE tv bucked industry trends this summer growing viewership by more than 30% across key demos to become one of the fastest-growing cable networks, ranking in the top five among women and adults 25-54 and total viewers, and sixth among adults 18-49.
WE tv program-specific stories – Live+3 data, NPower.
· BFV S4B (5/21/15-9/1/15, Th 9p-10p): vs prior WE tv original season avgs & vs S4A (8/14/14-10/16/14).
· MBC: RS S3 (5/29/15-8/21/15, Fr 9p-10): vs prior season avgs of MBC: RS & MBC: BZ
WE tv Prime stories – Live+SD data, Prime M-Su 8p-11p.
· Quarter to-date: AMRLD data. 3Q15 td = 06/29/15-08/30/15 vs 3Q14 td = 06/30/14-08/31/14; WE tv vs ad-supported cable networks, excl. sports/news/kids/Spanish networks, ranked on % growth.