via press release:
WE tv’s “MARY MARY” POSTS DOUBLE DIGIT GROWTH IN SEASON THREE
NEW YORK, NY – May 20, 2014 – The just concluded (Thursday, May 15) third season of WE tv’s original docu-drama “Mary Mary” posted significant double digit increases over season two. The show delivered more than 1.1 million total viewers, up +46% over the previous season, with strong growth in the key adult and women demos:
- A25-54: 676,000, up +38%
- A18-49: 672,000, up +44%
- W25-54: 537,000, up +40%
- W18-49: 537,000, up +46%
“Mary Mary” helped make WE tv a top five cable network on Thursday nights among women 18-49 and 25-54, and was the #1 show among African American adults and women 18-49 and 25-54, excluding sports. According to Nielsen Social, “Mary Mary” also ranked among the top five cable reality shows in prime time on Thursday nights.
“The emotional turbulence and gripping storylines of this latest season of ‘Mary Mary’ really resonated with viewers,” said Marc Juris, WE tv’s president. “Audiences tuned in each week to follow Erica and Tina’s journey, shared their thoughts across social media, and were also engaged through WatchIt With, a WE tv innovation that allowed viewers to experience the sisters’ immediate and unfiltered reactions to each new episode. ‘Mary Mary’ has become one of WE tv’s signature shows, and we are so pleased and proud of the dramatic and authentic ride we were able to offer viewers this season.”
Source: Nielsen. Mary Mary S3 (2/27/14-5/15/14, Th 9p) vs S2 (12/6/12-2/28/13, Th 9p/10p), based on Live+3. Cable network ranks: top 5 cable net – Th 9p-10p strict daypart; Afr-Am cable program/trackage ranks – Th 8p-11p, excl sports; all rankers based on Live+SD. Nielsen Social, Thursday Primetime Cable Rankers, Reality Shows, Live or New. Subject to qualifications by request.
About WE tv
WE tv (www.wetv.com) showcases and celebrates modern women who are bold, independent and taking control of their lives. Whether they are celebrities like Joan Rivers or Toni Braxton, or everyday women, their stories are as relatable as they are entertaining. WE tv’s popular slate of fresh and modern unscripted original series includes the hit shows Braxton Family Values, Joan & Melissa: Joan Knows Best? and Mary Mary, among others. WE tv will debut its first scripted series, The Divide, in 2014. Audiences connect to WE tv online, on demand and via social media. WE tv is owned and operated by AMC Networks Inc. and is available in over 85 million homes on every major cable, satellite and telco provider.