via press note:
In Q1 2015, Turner Broadcasting claimed three of basic cable’s Top 10 networks in primetime and total day delivery of adults 18-49. TBS led the pack at #1 in primetime with adults 18-49, while Adult Swim took the crown in total day, and TNT joined its sister networks in the Top 10 for both primetime and total day. TBS was also #1 among total viewers for the quarter, with TNT in the Top 10. And Adult Swim was #1 with adults 18-34 in total day, with TBS in the Top 10.
In the digital realm, Turner Digital ranked as the industry’s #3 media property for Q1 2015, with 113 million unique visitors. Turner Digital also accounted for two of comScore’s Top 5 television network properties for the quarter in combined online and mobile delivery of unique visitors, with CNN and Bleacher Report making the list.
Overall, Turner’s multiplatform portfolio – which spans television, digital and mobile – reached 75% of U.S. viewers during the first month of the year, according to the most recent available data.
On the sports front, the NCAA Tournament averaged 11.3 million total viewers across TBS, CBS, TNT and truTV to deliver the most-viewed tournament coverage in 22 years and an 8% increase over last year. This year’s tournament delivered three of the top five most-viewed college basketball games in the history of cable television — all airing on Turner networks — with the Kentucky/Wisconsin (22.6 million total viewers) and Duke/Michigan State (15.3 million total viewers) Final Four games surpassing last week’s Kentucky/Notre Dame (14.7 million total viewers) Elite Eight telecast.
NCAA March Madness Live, managed by Turner Sports, generated several all-time records including 80.7 million live video streams and 17.8 million hours of live video consumption during this year’s tournament. This year’s live video streams are up 17% over last year, with hours of live video consumption up 19% this year. NCAA March Madness Live delivered all-time records for this weekend’s National Semifinals – with six million live video streams and 1.5 million live hours of video consumption – as well as Monday’s National Championship – 3.4 million live video streams and one million hours of live video consumption. Additionally, the tournament grossed a record 350 million total social impressions across Facebook and Twitter for a 45% increase over 2014.
TBS won the first leg of the 2015 ratings race by ranking as basic cable’s #1 network in primetime delivery of adults 18-49 and total viewers for Q1 2015. This latest achievement continues TBS’s demo success from 2014, when the network topped the charts as basic cable’s #1 entertainment network with adults 18-49 in primetime for the third consecutive year.
The penultimate episode of TBS’s Cougar Town garnered double-digit growth across the board when compared to the prior week. The March 24 installment drew a combined audience of 3.2 million viewers in Live + 7 delivery (+24% vs. prior week) for its March 24 premiere telecast and encores. In key demos, the show garnered 1.9 million adults 18-49 (+19%) and 744,000 adults 18-34 (+26%). Across TBS’s multiple platforms, Cougar Town is reaching an average of 3.3 million viewers per episode in its sixth and final season.
The March 23 episode of TBS’s hit animated comedy series American Dad! brought in 1.4 million viewers in Live + 7 delivery, including 1.0 million adults 18-49 and 595,000 adults 18-34. Across all of TBS’s television, digital and mobile platforms, the episode has so far has reached 3.7 million viewers.
The Big Bang Theory on TBS continues to dominate the competition, ranking once again as basic cable’s #1 off-net sitcom among adults 18-49, adults 18-34 and total viewers.
Across Q1 2015, Adult Swim ranked as basic cable’s #1 network in total day among adults 18-24, adults 18-34, men 18-24 and men 18-34, as well as adults 18-49.
Adult Swim’s The Eric Andre Show (Friday, 12:15a) ranked as basic cable’s #1 program in its timeslot across all key adults and men 18-24, 18-34 and 18-49. And FishCenter (M-F, 4a) ranked #1 in its timeslot among adults 18-24, 18-34 and 18-49.
In March, Adult Swim’s Childrens Hospital (Fridays at 12a) charted double-digit delivery gains among adults 18-24 compared to the four weeks prior to its season six premiere. And the March 27 telecast of The Jack and Triumph Show (11:30p) grew in delivery among all key adult demos versus the prior week.
For Q1 2015, Cartoon Network charted +22% growth in total day (6a-8p) delivery of kids 6-11 and mostly double-digit delivery gains among all other targeted demos: kids 2-11 (+16%), kids 9-14 (+16%), boys 2-11 (+14%), boys 6-11 (+21%), boys 9-14 (+21%), girls 2-11 (+22%), girls 6-11 (+24%) and girls 9-14 (+3%).
Cartoon Network series Teen Titans Go!, The Amazing World of Gumball, Adventure Time, Regular Show, Uncle Grandpa, Steven Universe, Ninjago and Pokemon The Series: XY accounted for eight of the Top 10 animated series among kids 6-11 for the quarter.
Cartoon Network closed out the quarter by ranking as television’s #2 network in total day delivery (6a-8p) of kids 6-11 and kids 9-14 and the #1 destination for boys 6-11 and boys 9-14 for the month of March. In addition, Cartoon Network was television’s #1 network among all key kid demos on Thursday nights in March and ranked #1 among kids 2-11 on Tuesday and Wednesday nights.
When it comes to on-demand viewing, Cartoon Network ranked as the #1 cable network on VOD in January with nearly 76 million orders, a staggering +49% increase over last year.
On the mobile front, Cartoon Network’s Attack The Light – Steven Universe ranked as the #1 Paid App for iPhone, the #1 Kids App for iPhone & iPad and the #2 App Overall for iPhone and iPad.
TNT claimed three of basic cable’s Top 10 original series in delivery of total viewers for Q1 2015, with Major Crimes, Rizzoli & Isles and The Librarians on the list. All three shows also ranked among basic cable’s Top 10 scripted series for the quarter in delivery of adults 25-54.
The April 9 NBA on TNT telecast featuring the Portland Trail Blazers and Golden State Warriors brought in 1,870,000 total viewers and scored a 1.3 household rating, increases of +43% and +44%, respectively, over the comparable game last year (Denver Nuggets at Golden State Warriors). Overall, TNT’s doubleheader – which also featured the Chicago Bulls at Miami Heat – averaged 1,773,000 total viewers with a 1.2 U.S. household rating, up 22% and 20%, respectively, over the comparable date last year.
truTV viewers are getting younger. With a median age of only 39, truTV’s primetime audience is four years younger than this time last year.
Impractical Jokers continues to be a big hit for truTV. The series, which averaged 1.9 million viewers in Q1 2015, ranks as one of basic cable’s Top 3 programs in its timeslot with adults 18-49. A hit with both men and women, Impractical Jokers ranks the #2 basic cable show in its timeslot with women 18-34; one of the Top 3 with women 18-49; and one of the Top 5 with men 18-49 and men 18-34. In addition, the audience for Impractical Jokers has a median age of only 31, eight years younger than the network’s overall primetime figure.
The Carbonaro Effect finished up its first season run with an average of 1.2 million viewers. The show ranked as one of basic cable’s Top 10 programs in its timeslot with men 18-49 and men 18-34, as well as one of the Top 10 entertainment programs in its timeslot with adults 18-49 and total viewers.
truTV’s new series Hack My Life drew an audience with a median age of 31, eight years younger than the network’s primetime average. It also ranked as one of basic cable’s Top 15 programs in its timeslot with key male demos.
truTV’s digital presence continues to grow, with the network’s YouTube page averaging 8.1 million views in Q1 2015, a +19% lift over first quarter last year. In addition, YouTube channel’s “likes” grew by +27%, while its “shares” increased by +32%.