via press note:
Turner Broadcasting’s portfolio of networks scored strong positioning across key demos in total day and primetime, as well as in the digital arena.
- Cartoon Network opened June by topping the charts as the #1 television network in total day delivery of kid and boy demos.
- Adult Swim ranked as basic cable’s #1 network in primetime and total day delivery of adults 18-34, as well as among adults 18-49 in total day.
- TBS and TNT joined Adult Swim in giving Turner three of basic cable’s Top 10 networks in primetime with adults 18-49 and total viewers.
- On the digital front, Turner Digital ranked as the #3 media property for both unique visitors (117.4 million) and time spent (88 million hours) for the month of May. Turner Digital also accounted for two of comScore’s Top 5 television network properties in combined online and mobile delivery of unique visitors, with CNN and Bleacher Report making the list. In addition, CNN has grown its delivery of unique visitors by +11% over last year.
Cartoon Network ranked as television’s #1 network in total day delivery (6a-8p) of kids 6-11 for the first week of June. The network also ranked as television’s #1 in total day delivery of boys 6-11 and 9-14. In addition, Cartoon Network grew by +5% in total day delivery of kids 2-11, compared to the previous year.
Adventure Time (Monday-Friday 6p) ranked as television’s #1 program in its time period for the week among kids 2-11 and all key boys.
Overall, Cartoon Network programming accounted for 20 of the Top 25 telecasts among boys 6-11.
Adult Swim ranked as basic cable’s #1 network in total day delivery of adults and men 18-24, 18-34 and 18-49. Delivery among adults 18-24 charted +8% growth over the same time period last year.
Childrens Hospital (Friday 12a) was basic cable’s #1 program in its timeslot among adults 18-24,18-34 and 18-49 and men 18-34 and 18-49, while China, IL (Sunday, 11:30 p.m.) ranked as basic cable’s #1 program in its time period among adults 18-24 and 18-34. And this week’s strip of Fishcenter premieres (Monday-Friday, 4-4:15a) won its timeslot on basic cable among all key adults and men.
The season finale of TBS‘s American Dad! earned 1.4 million viewers in Live + 7 delivery (+18% vs. the prior week). In key demos, the show garnered 915,000 adults 18-49 (+10% vs. prior week) and half a million adults 18-34. The season finale has reached 1.7 million viewers across TBS’s linear, digital and mobile platforms. American Dad! will return for an all-new season this fall.
TBS’s original comedy series Your Family Or Mine drew a combined audience of 2.6 million viewers in Live + 7 delivery for its premiere telecast and encores. In key demos, the show drew 1.3 million adults 18-49 and 565,000 adults 18-34, the latter demo showing a +14% increase over the prior week.
TNT‘s hit investigative series Cold Justice scored strong growth across the board with its June 5 mid-season finale. The show booked a combined audience of 2.4 million viewers in Live + 7 delivery (+14% vs. prior week) for its premiere telecast and encore. The show also brought in 1.1 million adults 25-54 (+32% vs. prior week) and 826,000 adults 18-49 (+29%). Across TNT’s multiple platforms, Cold Justice reached an average of 3.0 million viewers per episode this season. The series is set to return with new episodes at the end of July.
For the week of June 1, truTV chalked up solid, double-digit growth compared to prior week in primetime delivery of such key demos as adults 18-49 (+34%), adults 18-34 (+48%), men 18-49 (+43%) and men 18-34 (+58%). The network also grew by +32% over the prior week among total viewers. In addition, truTV scored a weekly prime median age of 35, four years younger than the prior week and eight years younger than same week last year.
NBA Digital‘s extensive coverage of the 2015 NBA Finals set new records and delivered significant audience growth across each of its multimedia platforms. NBA TV‘s signature studio show, NBA GameTime, generated double-digit audience increases of +11% for its pre-game episodes and +15% for post-game coverage airing during The Finals, along with delivering two of its five most viewed shows of the season. The network also registered viewership increases for each of its original programs – including The Starters (+19%) and NBA Inside Stuff (+8%) – televised throughout The Finals. NBA TV delivered a +7% audience increase in primetime viewership through Game 6 in June. Additionally, a reco rd 336 million videos were viewed globally across NBA.com and NBA Mobile, eclipsing the record set during last year’s Finals. Domestically, NBA.com and NBA Mobile (including the NBA Game Time App) combined to garner a +28% increase in page views, and NBA Mobile netted a +75% spike in video views over last year’s comparable time period.
Last week, NBA TV’s total day viewership delivered a +9% increase when compared to the network’s comparable 2014 coverage. Premiere episodes of The Starters registered an +81% increase in total viewers when compared to the same corresponding week last year, while debut episodes since the start of the NBA season have grown +10% in viewership. Further, all Playoff Playback airings this year have risen +11% when compared to the 2014 NBA Playoffs. Total viewership for live WNBA regular season games on the network increased by +32% when compared with 2014, including gains across all key demos: +78% among adults 18-49, +60% for men 18-49 and +67% with men 18-34.