via press note:
For the third week of April 2015, Cartoon Network ranked as television’s #2 network in total day delivery (6a-8p) among kids 6-11 & 9-14. The network also ranked as television’s #1 network in total day delivery among boys 6-11 and 9-14.
Cartoon Network was television’s #1 destination for all key kids and boys on Monday and Thursday night. Thursday night charted gains between +65% and +129% among all targeted demos.
All Thursday night premieres – Clarence (5p), Steven Universe (5:30p), Teen Titans Go! (6p) and Adventure Time (7:30p) – ranked #1 in their respected timeslots among key kids and boys and charted significant double and triple-digit delivery gains over the same time period as last year. Teen Titans Go! also ranked as the #1 telecast of the week among kids 2-11 and all boys, and #1 for the day among all key demos.
Cartoon Network programming accounted for nine of the Top 10 telecasts of the week and 20 of the Top 25 among boys 6-11.
The NBA Playoffs on TNT have propelled the network to win the night across all of cable television eight times among total viewers and 10 times among men 18-49 and men 25-54 through the first round. TNT has delivered the 10 most viewed and highest rated 2015 NBA Playoff games on cable television during the first round, with the San Antonio Spurs vs. Los Angeles Clippers, Game 7, claiming the top spot with an average of 4.8 million total viewers and a 2.8 U.S. HH rating.
Through the first round, viewership of the NBA Playoffs via Turner’s multiple platforms is up by +42% among unique users, +21% in video stream starts and +38% in total minutes consumed over the same period last year. TNT Overtime is also seeing a +35% increase in live starts vs. 2014.
According to Nielsen Social Guide, TNT’s NBA Playoffs coverage delivered the most-discussed program of the night in television-based Twitter conversation during the first round (April 22, 23, 25 and 29). Total impressions across Facebook and Twitter for the NBA TV, NBA on TNT and NBA.com social accounts grew by +88% over last year.
In other TNT ratings, the network’s hit investigative series Cold Justice garnered a combined audience of 2.6 million viewers in Live + 7 delivery for April 17 episode and encore, an increase of +8% over the previous week. In key demos, the show drew 1.2 million adults 25-54 (+16% vs. previous week) and 937,000 adults 18-49 (+13%). Across TNT’s multiple platforms, Cold Justice is reaching an average of 4.9 million viewers per episode.
Adult Swim ranked as basic cable’s #1 network in Total Day delivery among adults and men 18-24, 18-34 and 18-49. It was also #1 in primetime with adults 18-34.
Childrens Hospital (Friday, 12a) ranked as basic cable’s #1 program in its timeslot across all key adults and men 18-24, 18-34 & 18-49, while growing by double digits over the prior week’s premiere among the same targeted demos.
Adult Swim programming, including the original series Robot Chicken, Aqua Teen Hunger Force and Squidbillies, accounted for 27 out of basic cable’s Top 50 telecasts for the week among adults 18-34.
TBS’s new comedy Your Family Or Mine garnered a combined audience of 2.6 million viewers in Live + 7 delivery for its April 14 episode and encores. In key demos, the show drew 1.3 million adults 18-49 and 535,000 adults 18-34. Across TBS’s multiple platforms, Your Family Or Mine is reaching an average of 5.2 million viewers per episode.
The April 17 episode of TBS’s Meet the Smiths garnered a combined audience of 1.4 million viewers in Live + 7 delivery. In key demos, the show delivered 734,000 adults 18-49 and 268,000 adults 18-34. Across all of TBS’s television, digital, and mobile platforms, Meet the Smiths is reaching an average of 1.6 million viewers per episode.
truTV’s primetime audience for the week of April 13 delivered a median age of 34, 7 years younger than the same week a year ago and equal the second-youngest weekly primetime figure in the history of truTV. The network displayed solid week-to week growth across all key demos, including adults 18-49 (+14%), adults 18-34 (+24%), ,men 18-49 (+8%), men 18-34 (+13%), women 18-49 (+21%), women 18-34 (+40%) and total viewers (+9%).
Impractical Jokers scored 1.8 million viewers for the April 16 episode, +7% compared to the prior week’s episode. The show also displayed growth among the female demos, rising +8% among women 18-49 and +26% among women 18-34. Impractical Jokers grabbed a third-place ranking in its timeslot among adults 18-49 and women 18-49, along with Top Five timeslot rankings among adults 18-34, men 18-49 and women 18-34.