via press note:
The Turner Broadcasting portfolio once again topped the demo charts in both primetime and total day for the first week of May, with TNT, Adult Swim, TBS and Cartoon Network leading the charge in their respective categories:
- On the primetime side, TNT ranked #1 across the board, winning the week among total viewers, adults 18-34, adults 18-49 and adults 25-54. It was joined by TBS in the Top 3 with adults 18-49 and Adult Swim in the Top 3 with adults 18-34.
- In total day, Adult Swim was the #1 network among adults 18-34 and adults 18-49, with TNT in second place in both categories. TNT also ranked first among adults 25-54 in total day.
- Cartoon Network ranked as the #1 network on television in total day among key boy demos for the week, as well as the #1 network in early prime delivery of key boy and kid demos.
On the digital front, Turner Digital ranked as one of industry’s Top 3 media properties for the month of April, with 115 million unique visitors and 82 million hours of time spent viewing. Turner Digital also accounted for two of comScore’s Top 5 television network properties in combined online and mobile delivery of unique visitors, with CNN (+9% vs. April 2014) and Bleacher Report (+3%) making the list.
Driven by the success of the 2015 NBA Playoffs, TNT dominated the competition in primetime with all key adult demos, as well as total viewers.
Through the second round of the 2015 NBA Playoffs, NBA on TNT has won the night across all of cable television 14 times with total viewers and 18 times with men 18-34 and men 18-49. Additionally, Turner’s TV Everywhere platforms are up 50% among unique users, +43% in video stream starts and +52% in total minutes consumed vs. 2014 playoffs to date. Live starts of TNT Overtime are up 43% when compared to last year. And social impressions across Facebook and Twitter for NBA on TNT and NBA TV are up 103% when compared to last year.
On the original series front, the May 1 episode of TNT’s hit investigative series Cold Justice landed 2.3 million viewers in Live + 7 delivery for its premiere telecast and encore, while key demos clocked in with 884,000 adults 25-54 and 751,000 adults 18-49. Across TNT’s multiple platforms, Cold Justice is grown its average reach to 3.2 million viewers per episode.
Adult Swim ranked as basic cable’s #1 network in Total Day delivery among adults and men 18-24 and 18-34, and adults 18-49.
Childrens Hospital (Friday, 12a) charted double-digit year-over-year delivery gains between 13-32% among all key adults. This week’s telecast ranked as basic cable’s #1 program in its timeslot among adults and men 18-24, and adults 18-34.
China, IL (Sunday, 11:30 p.m.) ranked as basic cable’s #1 program in its time period among adults 18-24 and 18-34.
TBS ranked as one of basic cable’s Top 3 networks in primetime with adults 18-49 and one of the Top 5 with adults 18-34 for the week of April 27.
TBS’s new comedy Your Family or Mine drew a combined audience of 2.7 million viewers in Live + 7 delivery for its April 28 episode and encores, including 1.3 million adults 18-49 and 518,000 adults 18-34. Across TBS’s linear, on-demand, digital and mobile platforms, the series is reaching an average of 2.8 million viewers per episode.
The May 1 episode of TBS’s Meet the Smiths scored 1.3 million viewers in Live + 7 delivery for its premiere telecast and encore. Across TBS’s multiple platforms, the show is reaching an average of 1.6 million viewers per episode.
For the first week of May 2015, Cartoon Network ranked as television’s #2 network in Total Day delivery (6a-8p) among kids 6-11 & 9-14. The network also ranked as television’s #1 in Total Day delivery among boys 6-11 and 9-14. Total Day delivery grew by 21% among kids 6-11, 11% among kids 2-11 and 7% among kids 9-14.
Cartoon Network was television’s #1 destination for all key kids and boys on Thursday and Friday Night. Thursday night charted gains between 32% and 64% among all targeted demos.
On Thursday night, Teen Titans Go! (6p) ranked as television’s #1 telecast for the week among kids 2-11, 6-11 and all key boys. Steven Universe (5:30p) and Adventure Time (7:30p) ranked #1 in their time periods among all targeted kids and boys. All Thursday Night premieres grew by double digits among kids and boys 2-11 and 6-11.
Cartoon Network programming accounted for eight of the Top 10 telecasts of the week and 20 of the Top 25 among boys 6-11.
truTV keeps getting younger, scoring a primetime median age of only 36 for the week of April 27th. That’s six years younger than the same week a year ago.
The special Impractical Jokers: Funny ‘Cause It Hurts punishment episode scored 1.4 million viewers and snared a 6th place ranking in its timeslot for adults 18-49 and men 18-49, along with a Top 10 finish among total viewers and adults 18-34. The show continues to be a hit across genders, garnering Top 10 timeslot rankings among men 18-34, women 18-49 and women 18-34.
NBA TV’s May 16 premiere of NBA Inside Stuff saw an increase of +121% vs. the same corresponding date in 2014. For the season, premiere episodes of NBA Inside Stuff are up 6% when compared to 2013-14. In addition, NBA GameTime postgame coverage following Sunday’s Game 7 of the Los Angeles Clippers-Houston Rockets game delivered the show’s most viewed early round playoff game coverage (non-NBA Finals) of the past two years.