via press release:
TNT opened August with another big win as basic cable’s most-watched network in primetime for the sixth consecutive week. TNT continues to be propelled by its chart-topping original series, with Major Crimes and Rizzoli & Isles delivering basic cable’s biggest audiences for the week and the network’s blockbuster hit The Last Ship taking first place among scripted series with adults 25-54. TNT’s ratings success follows its win for the month of July and its sweeping victory as basic cable’s #1 network in Q2 2014.
DVR usage continues to deliver big returns for TNT’s summer dramas:
Last Monday’s Major Crimes, which featured a guest appearance by Luke Perry, scored the show’s biggest Live + 3 deliveries of the season-to-date, with 7.7 million viewers, 2.3 million adults 25-54 and 1.8 million adults 18-49. Major Crimes also scored its season-best Live + 7 deliveries, with the July 14 episode garnering 7.4 million viewers, 2.3 million adults 25-54 and 1.8 million adults 18-49.
Tuesday’s episode of Rizzoli & Isles grabbed 7.2 million viewers in Live + 3 delivery, with more than 2.4 million adults 25-54 and 2.0 million adults 18-49. Rizzoli & Isles landed 7.8 milllion viewers in Live + 7 delivery for its July 15 episode, including 2.6 million adults 25-54 and 2.2 million adults 18-49.
The July 27 episode of The Last Ship scored growth over the prior week’s episode in Live + 3 viewing, with 6.3 million viewers (+4%), 2.5 million adults 25-54 (+6%) and 2.1 million adults 18-49 (up slightly). Meanwhile the July 20 episode of The Last Ship topped out with a final tally of 6.6 million viewers in Live + 7 delivery, including 2.6 million adults 25-54 and 2.3 million adults 18-49, the latter a +3% increase over the prior week.
Falling Skies brought in 4.3 million viewers in Live + 3 delivery for its July 27 episode, a +2% boost over the prior week. In key demos, it drew 1.9 million adults 25-54 and 1.6 million adults 18-49. Falling Skies‘ July 20 episode scored 4.6 million viewers in Live + 7 delivery, including 2.1 million adults 25-54 and 1.8 million adults 18-49.
Last Monday’s episode of Murder in the First drew 4.2 million viewers in Live + 3 delivery (+5% vs. the prior week) and grew its demo deliveries by +12% among adults 25-54 (1.3 million) and +23% among adults 18-49 (1.0 million). The July 14 episode of Murder in the First grew to a final total of 4.5 million viewers in Live + 7 delivery, matching the previous week. In key demos, the episode brought in 1.2 million adults 25-54
Perception has garnered more than 4.0 million viewers in Live + 3 delivery for its Tuesday episode, including 1.4 million adults 25-54 and 1.0 million adults 18-49. In Live + 7, Perception drew 4.3 million viewers for its July 15 episode (+3% vs the prior week), with 1.5 million adults 25-54 and 1.2 million adults 18-49.
TNT’s real-life investigative series Cold Justice scored sizeable growth with its July 25 episode, drawing 2.3 million viewers in Live + 3 delivery (+20% vs. the prior week’s episode); 838,000 adults 25-54 (+14%) and 657,000 adults 18-49 (+28%). Demonstrating the growing popularity of Cold Justice, those Live + 3 figures also surpass the show’s Live + 7 delivery for the prior week’s episode, which topped out with 2.0 million viewers.
Through the first week of August, TNT’s dramas continue to dominate the competition. Rizzoli & Isles, Major Crimes and The Last Ship rank as basic cable’s Top 3 most-watched scripted series for the summer-to-date. They are joined by Falling Skies, Murder in the First and Perception in giving TNT six of basic cable’s Top 10 scripted series this summer:
In key demos, TNT’s new hit The Last Ship and Rizzoli & Isles lead the pack in giving TNT four of basic cable’s Top 5 scripted series this summer with adults 25-54. Among adults 18-49, TNT holds three of the Top 5 scripted series this summer.
Collectively, TNT’s summer originals are bringing in many more viewers than last year. For the summer-to-date, the network’s original series are averaging 5.6 million viewers in Live + 7 delivery, a +31% increase over the same time last year. Demo deliveries have grown by double-digit percentages, with this summer’s TNT originals bringing in +18% more adults 25-54 and +13% more adults 18-49 than last summer.
For the first week of August 2014, Adult Swim ranked #1 in Primetime on basic cable among adults 18-34. Adult Swim also swept the young adult demos, claiming #1 for Total Day delivery among adults 18-24, 18-34 & 18-49 and men 18-24, 18-34 & 18-49.
Among Adult Swim’s original series, a new episode premiere of the Emmy-winning Robot Chicken (Sunday, 11:30 p.m.) ranked #1 in its time period among all targeted adults/men 18-24-18-34 & 18-49, increasing average delivery among adults 18-34 by 7%, adults 18-49 by 19%, men 18-34 by 16% and men 18-49 by 27% vs. the same time year last year.
Within Adult Swim’s TOONAMI block on Saturday night, Attack on Titans (11:30 p.m.) ranked #1 in its time period among adults 18-24/18-34 and all targeted male demos, while Bleach (12 a.m.) ranked #1 in its time period among adults 18-24 and all men 18-24, 18-34 & 18-49. Space Dandy (12:30 a.m.), Naruto: Shippuden (1 a.m.), One Piece (1:30 a.m.), Blue Exorcist (2 a.m.) and Black Lagoon (3 a.m.) each ranked #1 in their time periods among adults 18-24 & 18-34 and men 18-24 & 18-34.
Adult Swim’s mix of acquired and original programming – including Family Guy, American Dad, Robot Chicken, Aqua Teen Hunger Force, The Cleveland Show, Loiter Squad, Superjail and Squidbillies—accounted for 37 of the top 50 telecasts on basic cable for the week among adults 18-34 and 15 of the Top 16 telecasts on basic cable among adults 18-34, more than any other network.
TBS scored a key victory for the week, ranking as basic cable’s #1 network in primetime delivery of adults 18-49.
Sullivan & Son drew significant growth across the board, with an audience of 1.9 million viewers in Live + 3 delivery (+15% vs. the prior week) for Tuesday night’s episode. In key demos, Sullivan & Son garnered 1.0 million adults 18-49 (+14% vs. the prior week) and 470,000 adults 18-34 (+51%).
The Big Bang Theory on TBS had another winning week as it delivered basic cable’s Top 15 sitcom telecasts for the week among total viewers and adults 18-49.
Across the first week of August 2014, Cartoon Network once again ranked as television’s #1 network for Total Day delivery of boys 6-11 & 9-14, and #1 for Early Prime (6-8 p.m.) delivery of all boys 2-11, 6-11 & 9-14. Total Day delivery also grew among all kids’ demos vs. the same time period last year – kids 2-11 grew by 13%, kids 6-11 up by 9% and kids 9-14 up by 3%. Early Prime delivery increased as well vs. last year, with average kids 2-11 gains of 21%, kids 6-11 of 9%, and kids 9-14 of 4%.
Maintaining its dominance on Thursday nights (6-8 p.m.), Cartoon Network ranked as the #1 television network among kids 9-14 and all targeted boys 2-11, 6-11 & 9-14, earning impressive double-digit delivery gains across the board ranging between 55% and 78%. Original animated series The Amazing World of Gumball (6:30 p.m.) claimed the #1 telecast of the week among boys 9-14, #1 for the day among boys 6-11 & 9-14, and #1 in its time period among kids 6-11 & 9-14 and all targeted boy demos. Teen Titans Go! (6 p.m.) ranked #1 for the day among boys 2-11 and #1 in its timeslot among kids/boys 2-11, 6-11 & 9-14. Cartoon Network Studios original series Clarence (6:45 p.m.), Adventure Time (7 p.m.) and Regular Show (7:30 p.m.) each ranked #1 in their respective time periods among all boys 2-11, 6-11 & 9-14. All Thursday night telecasts achieved mostly double and triple-digit delivery gains across targeted demos, ranging between 7% and 163%.
Looking at the rest of the week overall in Early Prime (6-8 p.m.), Cartoon Network scored as the #1 television network on all TV among kids 2-11 and all boy demos on Monday; #1 among all boys 2-11, 6-11 & 9-14 on Tuesday, Wednesday, and Friday; and #1 among boys 9-14 on Sunday. Monday night delivery averages increased 11%-16% among kids/boys 2-11. Tuesday night delivery increased 1%-22% among all kids/boys 2-11 & 9-14. Wednesday night delivery increased 2%-15% among kids 2-11 and all targeted boys, and Friday night delivery increased 10% among kids 2-11.
Cartoon Network’s Saturday morning line-up (7-11 a.m.) earned year-over-year gains of 5% among kids 6-11, with the new episode premiere of Pokémon the Series XY (8 a.m.) ranking #1 in its time period among boys 9-14.