via press note:
The Turner portfolio delivered strong performances for the week of Feb. 23, with TBS and Adult Swim ranking among basic cable’s Top 5 networks in Live + 7 delivery of adults 18-49 and adults 18-34 in primetime. And Adult Swim continued its reign as basic cable’s #1 network among adults 18-34 and adults 18-49 in total day, with TBS in the Top 5 among adults 18-49.
Among the week’s other highlights, Cartoon Network once again ranked as basic cable’s #1 network for total day and early prime delivery of targeted boy demos. And truTV scored its youngest primetime audience ever, with a median age of 33.
On the digital front, Turner properties accounted for two of comScore’s Top 5 television network properties in multiplatform delivery of unique visitors for the month of February, with CNN (+10% in online & mobile delivery vs. February 2014) and Bleacher Report (+4% vs. February 2014) making the list.
Adult Swim ranked as basic cable’s #1 network for the week in total day delivery of adults and men 18-24, 18-34 & 18-49. In addition, total day delivery grew by +4% among adults 18-24 and 18-49.
On Friday Night, The Jack and Triumph Show (11:30p) ranked as basic cable’s #1 in program in its time period among adults 18-24.
Adult Swim’s online-to-linear series FishCenter (weeknights at 4a) ranked as basic cable’s #1 program in its timeslot among all key adults and men.
After scoring a significant growth spurt the prior week, TBS’s Cougar Town continued riding high with its Feb. 24 episode and encores, which delivered a combined audience of 3.0 million viewers in Live + 7 delivery. In key demos, the comedy garnered 1.8 million adults 18-49 and 630,000 adults 18-34. Across TBS’s multiple platforms, Cougar Town is reaching an average of 2.8 million viewers per episode in its sixth and final season.
TBS’s King of the Nerds drew a combined audience of 1.9 million viewers in Live + 7 delivery for the Feb. 27 premiere and encores, including 1.2 million adults 18-49 and 529,000 adults 18-34. In its third season, the series is reaching an average of 2.7 million viewers per episode across TBS’s linear, VOD, digital and mobile platforms.
For the first week of March, Cartoon Network was the #2 network on basic cable in total day (6a-8p) delivery among kids 6-11 and 9-14. Total Day delivery charted significant double-digit gains over the prior year, increasing with kids 2-11 by +37%, kids 6-11 by +44%, and kids 9-14 by +40%. Additionally, Cartoon Network was television’s #1 destination for boys 6-11 and 9-14.
On Thursday night, Cartoon Network the #1 television destination for all key kids and boys, growing by double and triple-digits across all targeted demos – between +71% and +131%.
Teen Titans Go! (Thursday 6p) ranked as the #1 telecast of the week among kids 2-11 and all key boys, and #1 for the day among all targeted demos. All Thursday night premieres – Amazing World of Gumball (5p), Uncle Grandpa (5:30p), Teen Titans Go! (6p), Steven Universe (6:30p), Adventure Time (7p) and Regular Show (7:15p) – ranked #1 in their respective time periods among all targeted kids & boys, while also growing by double and triple digits across the board.
Cartoon Network programming accounted for eight of basic cable’s Top 10 telecasts of the week among boys 6-11.
For the week of Feb. 23, truTV drew the youngest primetime audience in the network’s history, with a median age of 33. The audience was a full ten years younger than the same week last year and three years younger than the previous week.
truTV also scored double-digit increases in primetime delivery for the week, with growth among adults 18-49 (+22%), men 18-49 (+28%) and total viewers (+28%). The increases were especially strong in the younger demos, with adults 18-34 up by +46% and men 18-34 up by +57%.
truTV’s hit series Impractical Jokers continues to be a strong performer, notching 1.9 million viewers in Live +7 delivery for the Feb. 26 episode. It ranked fourth in its timeslot among ad-supported cable networks in delivery of adults 18-49, adults 18-34, men 18-49 and men 18-34. Impractical Jokers continues to be a hit across genders, with a third place finish in its timeslot among women 18-49 and women 18-34. The show also equaled its youngest audience to date, with a median age of 29.
TNT’s hit crime drama Rizzoli & Isles drew a combined audience of 7.1 million viewers in Live + 7 delivery for its February 24 episode and encore, including 2.5 million adults 25-54. So far this year, the show is reaching an average of 10 .1 million viewers per episode across TNT’s linear, VOD, online and mobile platforms, as well as DVR playback.
TNT’s real-life investigative series Cold Justice scored a combined delivery of 2.8 million viewers in Live + 7 delivery for its Feb. 27 episode and encore. In key demos, the show delivered 1.2 million adults 25-54. In its third season, Cold Justice is reaching an average of 3.7 million viewers per episode across multiple platforms.
NBA on TNT
TNT’s NBA telecast featuring the Cleveland Cavaliers and San Antonio Spurs averaged a 1.5 U.S. HH rating and 2,140,000 total viewers, up 36% and 35% over the comparable game last year (Los Angeles Lakers vs. Oklahoma City Thunder). Overall, total viewership for TNT’s doubleheader – also featuring the Memphis Grizzlies and Washington Wizards – was up 6% over the corresponding date last year.
NBA TV’s primetime viewership grew by +8% last week among household impressions, compared to the corresponding week last year. Additionally, total viewership for NBA TV original programming continues to generate audience increases, with last week’s premiere of NBA Inside Stuff growing by +400% over the same telecast window last year. NBA Inside Stuff premieres are +6% this season. The Starters is also delivering increases, with debut episodes up by +17% over last year. And over the last week, NBA TV’s Making the Call posted a +100% increase among total viewers over the comparable time period last year. New episodes of the show are up by +10% among total viewers when compared with last season.