via press note:
Across the second week of December 2014, Adult Swim ranked as basic cable’s #1 network for total day delivery among adults 18-24, 18-34 & 18-49, as well as men 18-24 & 18-34.
Thursday night new episode premieres of Adult Swim original series Newsreaders (12 a.m.) and The Eric Andre Show (12:15 a.m.) increased average delivery of adults 18-49 vs. the same time period last year, ranging between +5% and +12%. Additionally, Bob’s Burgers (Sunday, 10 p.m.) grew average delivery of adults 18-34 (+15%) and adults 18-49 (+45%) compared to last year’s time period.
Adult Swim programming – including telecasts of Family Guy, American Dad! and Robot Chicken – accounted for 27 of the top 50 telecasts on basic cable for the week among adults 18-34 and 24 of the top 50 with men 18-34, both more than any other network.
TNT claimed two of basic cable’s Top 3 scripted series last week, with Major Crimes and The Librarians making the list. In addition, The Librarians cracked the week’s Top 3 scripted series with adults 25-54.
Last Monday’s new episode and encore telecast of Major Crimes has drawn 6.5 million viewers in Live + 3 delivery, with 1.9 million adults in 25-54 and 1.4 million adults 18-49. So far for the season-to-date, Major Crimes is averaging a reach of 8.6 million viewers per episode for its premiere telecasts, encores and multi-platform plays.
Sunday night’s new episode and encore telecast of The Librarians drew a combined audience of 4.2 million viewers in Live + Same Day delivery, including 1.7 million adults 25-54 and 1.3 million adults 18-49. Meanwhile, the prior week’s two-hour premiere has risen to 6.9 million viewers in Live + 3 delivery, with 2.8 million adults 25-54 and 2.2 million adults 18-49. And across all platforms, the two-hour premiere has extended its reach to 22 million viewers.
TNT’s new series Wake Up Call launched with 848,000 viewers in Live + Same Day delivery for its Friday night premiere and encore telecast. When adding DVR, replays and multiplatform viewing, Wake Up Call is averaging a reach of 1.3 million viewers across all platforms.
Transporter The Series averaged an initial audience of 1.8 million viewers in Live + Same Day delivery for Saturday night’s new episode and encore. The show delivered a double-digit +14% increase among adults 25-54, compared to the prior week. With additional DVR, replays and multiplatform viewing included, Transporter The Series is averaging a reach of 3.6 million viewers for the fall.
TNT’s NBA telecast featuring the Cleveland Cavaliers against the Oklahoma City Thunder on Thursday, Dec. 11, averaged 2,307,000 total viewers and a 1.5 U.S. household rating, up 85% and 67% respectively over the comparable game last year (Los Angeles Clippers vs. Brooklyn Nets – 1,244,000 total viewers; 0.9 U.S. household rating). Overall, TNT’s Thursday night doubleheader, which also featured the Houston Rockets vs. Sacramento Kings, was up 36% among total viewers and 33% in U.S. household rating.
For the second week of December ‘14, Cartoon Network ranked as basic cable’s #1 network for early prime delivery (6-8 p.m.) among all targeted boy demos, and #1 for total day delivery among boys 6-11 & 9-14. Compared to the same time period in 2013, total day delivery grew by strong double digits, with kids 2-11 up by +33%, kids 6-11 by +39% and kids 9-14 by +22%. Early prime delivery also increased among kids 2-11 & 6-11 by +10% and among kids 9-14 by +7%.
Cartoon Network was the #1 television destination vs. all TV among boys 2-11, 6-11 & 9-14 on Monday, Wednesday, Thursday and Saturday nights. The network also ranked #1 among boys 2-11 & 6-11 on Tuesday night and #1 among boys 6-11 & 9-14 on Friday Night. All weeknights grew among kids 6-11 vs. the same time period last year, ranging between +4% and +18%.
Saturday Morning programming (7-11 a.m.) earned year-over-year delivery gains among all targeted demos, ranging from +47% to +112%. A new episode of Pokémon the Series XY (8 a.m.) ranked #1 in its time period among kids 6-11/9-14 and all targeted boys, growing by triple-digits across the board vs. the same time period year ago.
TBS’s season premiere of Ground Floor averaged 2 million viewers in Live + 3 delivery for its Tuesday night launch and encore, with 1.1 million adults in 18-49 and 465,000 adults 18-34. So far, Ground Floor is averaging a reach of 3.4 million viewers for premiere, encore and multiplatform plays.
Friday night’s new episode and encore telecasts of Deal With It drew a preliminary audience of 1.9 million viewers in Live + Same Day delivery. Across all plays and platforms, Deal With It is averaging a reach of 2.6 million viewers per episode for the season-to-date.
The Big Bang Theory on TBS claimed 17 of basic cable’s Top 20 sitcom telecasts for the week among total viewers and adults 18-49.
NBA TV’s premiere episode of Shaqtin’ a Fool (Dec. 11) generated a +105% increase in total viewership over the comparable time period in 2013. The telecast was +21% when compared to the past three premieres of Shaqtin’ a Fool. Additionally, the network’s original series The Starters continues to generate considerable audience increases. For the week ending Dec. 14, the show delivered a +77% gain in total viewers when compared with the corresponding week last year. Since the start of the season, The Starters has netted a +51% in total viewers and growth across all key demos, including +41% in adults 18-49, +50% in men 18-49 and +31% in men 18-34.
NBA TV’s total day viewership is +8% since the beginning of the 2014-15 regular season.