via press note:
Turner Broadcasting has several competitive successes to report, from linear programming to digital and more:
- Turner Sports‘ coverage of Major League Baseball on TBS is delivering double-digit growth, while Bleacher Report is the #1 publisher across social media.
- TNT, TBS and Adult Swim ranked as three of basic cable’s Top 10 networks among adults 18-49 in primetime and total day, as well as among adults 18-34 in primetime. And Cartoon Network ranked as television’s #2 network with kids and #1 among key boys.
- TNT and Adult Swim once again dominated the programming charts, with TNT claiming the week’s Top 3 scripted programs on basic cable and Adult Swim garnered #1 timeslot rankings for its Sunday night originals. Meanwhile, truTV‘s originals drove primetime growth for the network.
Through its first four weeks, Sunday MLB on TBS live game telecasts are up 38% in total viewership over last year’s comparable coverage. Additionally, the network’s four telecasts have delivered double-digit gains across key demos: +21% among adults 18-49, +18% for adults 25-54, +15% with men 18-49 and +21% for men 25-54.
Bleacher Report continues to be the only publisher – sports or otherwise – to rank in the top five among total interactions via Twitter, Facebook and Instagram, according to CrowdTangle. In fact, Bleacher Report is currently the #1 publisher across Twitter, tying Buzzfeed with 1.6 million total interactions in June.
TBS‘s new comedy series Clipped scored double-digit growth for its same-sex marriage episode, in which Buzzy (George Wendt) married longtime partner Tommy (Reginald VelJohnson). The July 14 episode and encores drew 2.6 million viewers in Live + 7 delivery (+36% over the prior week), with 1.1 million adults 18-49 (+22%). In its first season, Clipped has reached an average of 3 million viewers per episode across TBS’s linear, on-demand, digital and mobile platforms.
For the third week of July 2015, Adult Swim ranked as basic cable’s #1 network in total day and primetime delivery among adults and men 18-24, 18-34 and 18-49.
Sunday’s Aqua Teen Hunger Force Forever premiere (12a) was basic cable’s #1 program in its timeslot among adults and men 18-24, 18-34 and 18-49. The telecast charted +20% year-over-year delivery gains among men 18-49.
Your Pretty Face is Going to Hell (Sunday, 12:15a) was also basic cable’s #1 program in its timeslot among adults and men 18-24 and 18-34 and men 18-34 and 18-49.
TNT‘s summer lineup continued to top the charts, as the network once again claimed basic cable’s Top 3 scripted programs for the week: Rizzoli & Isles, Major Crimes and The Last Ship. TNT also claimed six of the Top 10 scripted programs for the week, with those three shows joined by Falling Skies, Murder in the First and Proof. In addition, Rizzoli & Isles, The Last Ship and Major Crimes ranked among the Top 10 scripted programs for the week among adults 18-49 and among the Top 5 scripted programs with adults 25-54, with The Last Ship and Rizzoli & Isles winning the latter demo.
Rizzoli & Isles, basic cable’s #1 summer series, is reaching an average of 11 million viewers per episode across TNT’s linear, on-demand, digital and mobile platforms, an increase over last week’s reach. The drama drew 8.2 million viewers in Live + 7 delivery for July 14 premiere and encore, along with 2 million adults 18-49 (+5% over the prior week) and 2.5 million adults 25-54 (+4%).
Major Crimes scored growth across the board with its July 13 episode and encore, which drew 8 million viewers (+6% vs. the prior week), 1.7 million adults 18-49 (+6%) and 2.3 million adults 25-54 (+10%). Overall, Major Crimes is reaching an average multiplatform audience of 10.2 million viewers per episode.
The July 19 episode and encore of The Last Ship sailed with 6 million viewers in Live + 7 delivery, including 1.9 million adults 18-49 and 2.5 million adults 25-54. In its second season, The Last Ship is reaching an average of 9.3 million viewers per episode across TNT’s multiple platforms.
Falling Skies, which is reaching an average of nearly 6 million viewers per episode across TNT’s multiple platforms, scored 4.1 million viewers for its July 19 episode and encore. Key demos grew slightly over the prior week as the show delivered 1.4 million adults 18-49 and 1.8 million adults 25-54.
Murder in the First garnered strong demo growth with its July 13 episode and encore, with adults 18-49 up by +9% over the prior week to 1 million and adults 25-54 up by +12% to 1.4 million. The episode drew a total audience of 4.3 million viewers in Live + 7 delivery, while the second season overall is averaging a multiplatform reach of 6.1 million viewers per episode.
Proof is reaching an average of 6.5 million viewers per episode across TNT’s multiple platforms. For its July 14 episode and encore, the Proof drew a combined audience of 4.2 million viewers in Live + 7 delivery, with just under 1 million adults 18-49 and 1.3 million adults 25-54.
Across the third week of July 2015, Cartoon Network ranked as television’s #2 network in total day delivery (6a-8p) of kids 6-11 and 9-14 and the #1 network among all key boys. The network also ranked #1 in early prime (6p-8p) among kids 2-11, 6-11 and all key boys.
The premiere strip of Steven Universe (Monday-Friday, 6p) was television’s #1 program in its time period among all key kids and boys, charting year-over-year delivery gains between+3% and +6% among kids and boys 2-11 and 6-11.
Mobile game Adventure Time Puzzle Quest has achieved nearly two million total downloads since launch and ranked in the Top 5 for Puzzle Games on both iPhone and iPad.
truTV displayed strong primetime growth for the week of July 13th, rising in the key demos adults 18-49 (+24%), men 18-49 (+22%), adults 18-34 (+25%), men 18-34 (+23%) and with total viewers (+15%).
Impractical Jokers returned big time for its fourth season summer premiere, delivering 1.8 million total viewers in Live + 7 delivery. The show ranked fourth in its timeslot for adults 18-49, and was even a bigger hit with men 18-49 and men 18-34, finishing in second place in both demos. It also earned a Top 5 ranking for adults 18-34 and a Top 10 slot for total viewers. Impractical Jokers continues to be a dual-gender hit, notching Top 5 rankings among women 18-49 and women 18-34.
Impractical Jokers yielded a median age of 32, a full five years younger than the network’s average audience during Q2 2015. Impractical Jokers also saw its audience grow via time-shifted viewing, adding 64% more Adults 18-49 and 67% additional total viewers from Live + Same Day to Live + 7.
Sketch comedy series Friends of the People came back strong for the second half of its first season by doubling the deliveries of the series premiere in October 2014 and growing in many key demos, including adults 18-49 (+125%), men 18-49 (+119%), and total viewers (+121%). The show also ranked among ad-supported cable’s Top 10 programs in its timeslot with men 18-49.
On the social media front, the Friends of the People Facebook page added 2,329 likes on July 16, a +6% increase from the day before and nearly double the number of new likes the show received for its October series premiere. Meanwhile the Impractical Jokers Facebook page added nearly 1,500 likes to its total of 2.2 million.