via press note:
For the second week of August, Turner Broadcasting continued to dominate the charts among key demos, with #1 rankings in both primetime and total day:
- In primetime, Turner scored three of basic cable’s Top 10 networks with total viewers and adults 18-49 for the week. TNT, Adult Swim and TBS made both lists, with TNT leading the pack as basic cable’s #1 entertainment network among total viewers. Turner also claimed two of the Top 5 networks in primetime delivery of adults 18-34, with Adult Swim at #1 and TBS in the mix.
- In total day, Adult Swim once again won the week as basic cable’s #1 network among adults 18-49 and adults 18-34. It was joined by TNT and TBS in giving Turner three of basic cable’s Top 10 networks with adults 18-49.
- Cartoon Network continued as television’s #2 network with kids and #1 network among key boys.
For the second week of August 2015, Adult Swim ranked as basic cable’s #1 network in Total Day delivery among all key adults and men. Delivery among adults 18-24 grew by +20% over the prior year.
Rick and Morty (Sunday, 11:30p) ranked as basic cable’s #1 telecast of the day among adults and men 18-24 and 18-34, and ranked #1 in its timeslot among adults and men 18-49. The premiere charted double-digit delivery gains between +51% and +75% among all key adults and men.
Your Pretty Face Is Going to Hell (Sunday, 12:15a) ranked as basic cable’s #1 program in its time periods among all key adults and men, charting double-digit year-over-year delivery gains among those demos.
The series premiere of Akame Ga Kill (Saturday, 12:30) was the highest-rated Toonami series launch to-date among all key adults 18-24, 18-34 and 18-49 and men 18-34 and 18-49. All Toonami premieres ranked as basic cable’s #1 program in their respective time slots among all key adults and men.
Cartoon Network ranked as television’s #2 network in Total Day delivery (6a-8p) among kids 6-11 and 9-14 and #1 among boys 6-11 and 9-14 across the second week of August. Additionally, Cartoon Network ranked as the #1 network in early evening (6p-8p) among kids 2-11 and 6-11 and all key boys.
Thursday night premieres – including Clarence, Teen Titans Go!, We Bare Bears, The Amazing World of Gumball and Regular Show – ranked as television’s #1 telecasts in their respective time periods among all key kids and boys. Teen Titans Go! (6p) was television’s #1 telecast of the week among boys 6-11 and 9-14.
Cartoon Network Studios’ newest original series, We Bare Bears, ranked as the #1 series for the week among boys 6-11, while Regular Show was the #1 series for the week among boys 9-14.
Cartoon Network programming accounted for eight of the Top 10 telecasts among boys 6-11 for the week.
Free Fur All – We Bare Bears Minigame Collection launched on mobile platforms on August 20 and currently ranks as the #3 Top App for iPad.
TNT‘s summer lineup lit up the ratings charts once again as Rizzoli & Isles, Major Crimes and The Last Ship ranked as basic cable’s Top 3 scripted programs for the week among total viewers. All three programs also scored positions among basic cable’s Top 10 scripted programs with key demos, with The Last Ship scoring a win with adults 25-54 and coming in a close second place with adults 18-49.
With two weeks left to go in the ratings period, TNT continues to rank as basic cable’s #1 network in primetime delivery of total viewers for the summer.
Several of TNT’s summer originals scored growth over the prior week:
Major Crimes expanded its audience by +5% among total viewers, +15% among adults 18-49 and +14% among adults 25-54.
- Major Crimes expanded its audience by +5% among total viewers, +15% among adults 18-49 and +14% among adults 25-54.
- The Last Ship grew +4% among adults 18-49, +3% among adults 25-54 and +4% among total viewers.
- Murder in the First increased its total audience by +3%, while adults 18-49 were up by +19% and adults 25-54 up by +13%.
- Cold Justice garnered increases of +7% among total viewers, +14% among adults 18-49 and +4% among adults 25-54.
- Cold Justice: Sex Crimes built on its series premiere with +26% growth among adults 18-49 and +13% growth with adults 25-54.
The Watch TNT mobile app, which offers live and on-demand episodes of all of TNT’s summer dramas, is enjoying significant growth, with app downloads this summer increasing by +11% over last summer.
TNT’s dramas draw significant numbers of viewers through TNT’s VOD, digital and on-demand platforms, increasing their reach far beyond the linear viewing, according to the most recent multiplatform reach figures for the summer-to-date:
- Rizzoli & Isles – 11.0 million viewers average reach per episode
- Major Crimes – 10.3 million viewers
- The Last Ship – 8.6 million viewers
- Proof – 6.0 million viewers
- Falling Skies – 6.0- million viewers
- Murder in the First – 5.8 million viewers
TBS‘s new sitcom Clipped did it again, scoring its fourth consecutive week of growth among key demos. The show, which drew a total combined audience of 2.6 million viewers in Live + 7 delivery for its Aug. 4 episode and encores, grew its delivery of adults 18-49 by +2% vs. the prior week, while adults 18-34 grew an impressive +25%. Over the entire four-week growth trend, which began with the July 14 same-sex marriage episode, Clipped has increased its demo deliveries by +35% among adults 18-49 and a whopping +60% among adults 18-34.
truTV‘s hit series Impractical Jokers continues to be a strong performer, delivering 1.7 million total viewers and ranking as one of ad-supported cable’s Top 5 shows in its timeslot among adults 18-49, adults 18-34 and men 18-34. It also scored an outstanding Top 3 timeslot ranking among men 18-49. The show remains a hit with both genders, delivering Top 10 rankings in its timeslot with women 18-49 and women 18-34. Impractical Jokers also scored impressive growth via time-shifted viewing, doubling its audience by adding +103% more adults 18-49 and +96% more total viewers in a comparison of Live + Same Day to Live + 7.
The Carbonaro Effect earned Top 10 timeslot rankings among cable entertainment shows in key demos, including adults 18-49, men 18-49 and total viewers. Time-shifted viewing expanded The Carbonaro Effect‘s audience considerably, with adults 18-49 growing by +54% and total viewers growing by +61% from Live + Same Day to Live + 7.
Sunday MLB on TBS
The Sunday MLB on TBS live game telecast on Aug. 23 – Los Angeles Dodgers at Houston Astros – averaged nearly half a million viewers, a +79% increase when compared to the same corresponding game window (Seattle vs. Detroit) in 2014. The game also charted significant gains across key demos: +69% among adults 18-49, +57% for adults 25-54, +58% with men 18-49 and +67% for men 25-54. Through its first seven weeks, Sunday live MLB game telecasts on TBS are up 43% in total viewership over last year’s comparable coverage.