via press notes:
- WGN America’s “Salem” significantly expanded its audience for last Sunday’s premiere night, with impressive Live + 3 gains, climbing to more than 3.1 million Total Viewers (+36% vs. 2.3 million) and 1.3 million Adults 18-49 (+51% vs. 886,000) during the four combined telecasts on April 20.
- The 10 p.m. ET / 7 p.m. PT telecast lifted to 2,145,000 Total Viewers (+41% vs. 1.5 million) and 1,008,000 Adults 18-49 (+56% vs. 647,000) in Live +3 DVR viewing over Live + Same Day. WGN America only covers 62.3% of the U.S. and is available in 72 million homes, and has only a single feed, making for an early West Coast premiere at 7 p.m. PT. [NOTE: As a point of comparison, if WGN America were a fully distributed network in 96 million homes, its Total Viewers for the premiere telecast would be the equivalent of 2.8 million Total Viewers. ]
- The performances of the 10 p.m. ET telecast represents a momentous +996% increase over the network’s Adults 18-49 time period season-to-date average.
- This represents WGN America’s best time period performance among Adults 18-49 in almost 11 years, since December 2003, and best performance in Total Viewers in nearly 13 years, since December 2001.