via press release:


NFL Network’s ‘NFL AM’ Premieres Monday, July 30 at 6:00 AM ET

Q&A with ‘NFL AM’ Producer Jeremy Louwerse


Five days and counting until the premiere of NFL AM – a new, live weekday morning show on NFL Network!


Beginning Monday, July 30 at 6:00 AM ET, fans can start their day with the NFL like never before with a four-hour morning show featuring seasoned and opinionated talent who will report and debate news, and examine the personalities that play the game.


Veteran television producer Jeremy Louwerse joins NFL Network as Coordinating Producer on NFL AM after working at ‘The Insider’, ‘Entertainment Tonight’, ‘Access Hollywood’ and ESPN. In this brief Q&A, Louwerse discusses his background, what he has taken from his previous stops and what to expect from NFL AM when it premieres Monday, July 30.


What is your background in the industry?


“I worked for ‘Inside Edition’ right out of college and one of my first big assignments was the O.J. Simpson trial. From there it was a lot of start-ups. I was on the team that started ‘Access Hollywood’. I worked at ESPN as a feature producer, as a senior producer and helped launch a morning show there. And then for the past six years I was a supervising producer at ‘The Insider’ and ‘Entertainment Tonight.’”


How do you look to use the experience gained from your previous jobs in producing ‘NFL AM’?


“I helped launch a morning show at ESPN so I know what that’s like and what type of hours you need to put in. What I like about morning shows is you have the ability to set the table for the day. The other element that helps is the number of start-ups that I’ve worked on. The key to a start-up is to build a strong infrastructure, stick to that infrastructure and come up with a gameplan and execute it. That’s not easy to do. It’s a challenge. On top of that you add the four-hour length of NFL AM and you’ve really got the perfect storm in television: a morning show, a start-up and four hours. I feel like if you can pull this off as a production staff, you can do anything.”


What do you expect ‘NFL AM’ to look like?


“This show is exciting in the sense that viewers are going to want to get involved with the five people that are on it. You’re going to want to hear what they have to say about sports and other topics. You’re going to have all of the news that you can possibly need from the NFL and around the league. You’re going to have highlights. You’re going to have incredible debate and pop culture as it relates back to the NFL. The reason people are going to want to watch a highlight again on our show is because they want to hear what our personalities have to say about that highlight.”


How has working the unusual hours been so far?


“What I’ve found is as long as I keep a routine, I’m OK. As long as I sleep at the same time every day, it’s OK. Then it’s just an adjustment of moving meals. But if you stay in a routine, just like you would in a normal day job, you’ll be OK.”


Something that most people don’t know about me is…


“…I interviewed Angelina Jolie in a pool while I was with ‘Access Hollywood’. That was fantastic. There is video of it and I’ve become a YouTube sensation because of it.”


What is your must-have technology?


“A BlackBerry and a transistor radio.”


What is the best piece of advice you’ve received?


“To go after what I wanted but to be a good person while I’m doing it.”


NFL AM’s talent roster features 13-year NFL veteran Eric Davis, Mark Kriegel, Brian Webber, Nicole Zaloumis and Steve Wyche. The show will be based at NFL Network’s Culver City, Calif. studios. No other sport is the sole focus of a show of this length each and every weekday morning.


NFL Network airs seven days a week, 24 hours a day on a year-round basis and is the only television network fully dedicated to the NFL and the sport of football. For more information, log on to is the exclusive internet home of NFL Network.

Posted by:TV By The Numbers

blog comments powered by Disqus