via press release:

During the week of March 12, 2012, ABC qualified as the 2nd-most-watched network overall to CBS, outdrawing an “Idol”-led Fox (6.8 million vs. 6.6 million).   In addition, the Network ranked No. 1 across all key Women demographics (W18-34/W18-49/W25-54).   ABC beat out fourth-place NBC for the week by double-digit percentages in Total Viewers (+24% – 6.8 million vs. 5.5 million) and Adults 18-49 (+25% – 2.0/6 vs. 1.6/5).


  • Surging week to week in viewers (+24%) and young adults (+25%), ABC was the biggest gainer among the broadcasters over the prior week.  In fact, excluding the week of the “Academy Awards,” the Net generated its largest audience in more than 2 months – since w/o 1/9/12


  • For the 2nd straight frame, ABC grew over the same week last year in both Total Viewers (+8% – 6.8 million vs. 6.3 million) and Adults 18-49 (+5% – 2.0/6 vs. 1.9/6).  In fact season to date (26 complete weeks), ABC is up in both viewers (+1% – 8.3 million vs. 8.2 million) and young adults (+4% – 2.5/7 vs. 2.4/7) over the same point last season.  In Adults 18-49, the Net claims the season’s No. 1 comedy (“Modern Family”), the No. 1 drama (“Grey’s Anatomy”) and the No. 1 freshman drama (“Once Upon a Time”).


Rankings:   ABC delivered 7 of the Top 20 TV shows for the week in Adults 18-49, placing 5 in the Top 10 (the most for any net):  “Modern Family” – No. 5, “The Bachelor: After the Final Rose” – No. 6, “Grey’s Anatomy” – No. 7, “The Bachelor” and “Once Upon a Time” (No. 1 freshman series) tied at No. 9, “Desperate Housewives” – No. 17 and “Happy Endings” – No. 18.  In addition, ABC’s “Missing” debut (No. 9) and “Modern Family” (No. 10) finished among the Top 10 most-watched TV shows overall, as “Missing” also opened as the week’s biggest freshman series.  



With the season finale of “The Bachelor” and “The Bachelor: After the Final Rose” special, ABC earned second place to a “The Voice”-led NBC on Monday in Total Viewers (9.4 million) and Adults 18-49 (3.0/8).


  • In viewers and young adults, ABC scored its strongest Monday in nearly 4 months – since 11/21/11 and 11/14/11, respectively.


“The Bachelor” (8:00-10:01 p.m.)

Earning season highs, ABC’s “The Bachelor” 16th-season finale finished a strong second in its time period to NBC’s 2-hour “The Voice” with viewers (9.2 million) and young adults (2.9/8).


  • Building young adult audience throughout its broadcast against “The Voice,” “The Bachelor’s” numbers jumped by 1.0 million viewers (9.1 million to 10.1 million) and by 22% Adults 18-49 (2.7/8 to 3.3/8) from its first half-hour to its final half-hour, as Ben Flajnik proposed to Courtney Robertson. 


  • “The Bachelor” finale produced ABC’s top Adult 18-49 number in the slot since mid-November and marked its best Adult 18-34 (2.4/7) number since season-premiere Monday – since 11/14/11 and 9/19/11, respectively.


  • Surging week to week by double digits in viewers (+12%) and young adults (+16%), The Bachelor marked a season-best performance across the board.


“The Bachelor: After the Final Rose” (10:01-11:00 p.m.)

Growing over its lead-in (+8%/+14%), ABC’s “The Bachelor: After the Final Rose” towered over the 10 o’clock hour, dominating NBC’s “The Voice”-driven “Smash” by 41% in Total Viewers (9.9 million vs. 7.1 million) and by 38% in Adults 18-49 (3.3/8 vs. 2.4/6)


  • Among young adults (AD18-34/AD18-49), the special generated the Net’s highest numbers in time period in 1 year – since 3/14/11.



“Last Man Standing” (8:00-8:31 p.m.)

At 8:00 p.m., ABC’s repeat “Last Man Standing” drew a larger overall audience than Fox’s original “Raising Hope” for the 2nd week in a row, dominating the Fox comedy by 23% in Total Viewers (5.3 million vs. 4.3 million).


  • The encore “Last Man Standing” produced sharp year-to-year gains for ABC in the half-hour in viewers (+47%) and young adults (+44%) over repeat programming on the year-ago night.


“Cougar Town” (8:31-9:00 p.m.)

In the 8:30 p.m. half-hour, ABC’s “Cougar Town” overshadowed its Fox comedy competition, outdrawing “I Hate My Teenage Daughter” by 17% in Total Viewers (4.2 million vs. 3.6 million).


  • “Cougar Town” grew week to week by 10% in Adults 18-34 and surged by 67% with hard-to-reach Men 18-34 to equal its 2nd-best number this season.


“Body of Proof” (10:00-11:00 p.m.)

Leaping over its lead-in by 3.4 million viewers, ABC’s “Body of Proof” stood as the most-watched program at 10 o’clock, outdrawing the debut of NBC’s “Fashion Star” by 3.0 million viewers in the hour (7.5 million vs. 4.5 million). The ABC drama also ranked No. 1 in the time slot with Adults 25-54 (1.9/5).

  • Building its overall audience for its 3rd straight original broadcast, “Body of Proof” generated its most-watched telecast in 8 weeks – since 1/17/12.


  • The ABC sophomore drama improved its hour year to year by 1.9 million viewers (7.5 million vs. 5.6 million) and by 17% in Adults 18-49 (1.4/4 vs. 1.2/4), topping original drama programming on the same night last year (“Detroit 1-8-7” on 3/15/11).



Please Note:  With the change to Daylight Savings time, overall Adult 18-49 TV usage during Wednesday’s lead-off hour (8:00-9:00 p.m.) dropped a sharp -8% from the prior week (31.8 vs. 34.7).


“The Middle” (8:00-8:30 p.m.)

At 8:00 p.m., against CBS’ “Survivor: One World” and the start of Fox’s 2-hour “Idol,” ABC’s “The Middle” dominated its NBC comedy competition, outdrawing “Whitney” by 3.0 million viewers (6.9 million vs. 3.9 million) and by 50% in Adults 18-49 (2.1/7 vs. 1.4/5). In addition, the ABC comedy beat out “Survivor” for its 4th straight original telecast in Adults 18-34 and Women 18-34.


“Suburgatory” (8:30-9:00 p.m.)

Retaining 100% of its young adult lead-in at 8:30 p.m., ABC’s “Suburgatory” crushed its freshman comedy competition in its slot, doubling the numbers for NBC’s “Are You There, Chelsea?” to hold its biggest-ever advantages in Total Viewers (+114% – 6.2 million vs. 2.9 million) and Adults 18-49 (+91% – 2.1/6 vs. 1.1/3).  For the 4th time in as many first-run telecasts, the ABC freshman comedy outran the second half of “Survivor: One World” by double digits with Adults 18-34 (+13% – 1.7/6 vs. 1.5/5) and Women 18-34 (+35% – 2.3/7 vs. 1.7/6).


Posted by:TV By The Numbers

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