via press release:
Primetime Ratings Report for the Week of May 5, 2014

(Based on National Live + Same Day Program Ratings)


ABC Finishes No. 1 for the 4th Straight Week in Adults 18-49,

Delivering the Network’s Longest Winning Streak in 7-1/2 Years


The Net is No. 1 in Total Viewers on Monday for the 4th Straight Week 


ABC’s “DWTS” is Monday’s Most-Watched TV Series for 8 Weeks Running


ABC’s “Castle” Ranks as Monday’s 2nd-Most Watched Scripted Program


ABC’s “S.H.I.E.L.D.” Dominates in Men 18-34 over “NCIS” and “The Voice”


ABC Freshman “The Goldbergs” Defeats Fox’s Season Finale of “New Girl”


“Celebrity Wife Swap” Grows Week to Week by 13% Among Adults 18-49


“Modern Family” is Wednesday’s No. 1 TV Program for its 8th Straight Original


“The Middle” Ties Fox’s “American Idol” Wednesday at 8pm Among Adults 18-49


ABC’s “Nashville” Grows its Overall Audience During its Sophomore Season


“Grey’s” More than Triples its Lead-in to Dominate its Regular 9pm Competition


ABC is No. 1 on Friday for the 6th Week in a Row in Adults 18-49,

With “Shark Tank” Finishing as the Night’s Highest Rated TV Program  


“20/20” is the No. 1 Series in its Slot for the 10th Straight Week in Adults 18-49


ABC Wins Saturday in Adults 18-49 with the NBA Playoffs as the No. 1 Program


ABC Dominates Sunday in Adults 18-49, Winning for the 3rd Week Running

And Claiming the No. 1 Broadcast Show with the “Once Upon a Time” Finale


“AFHV’s” Tops its Slot for the 3rd Straight Week in Adults 18-49  


 “Once Upon a Time” Grows 10% in its Finale to Hit a 5-Week High in Adults 18-49


ABC’s “Revenge” Closer is Up 8% in Adults 18-49 to its Top Rating Since March 


Week No. 33

Continuing its competitive momentum, ABC finished No. 1 for the 4th consecutive week in Adults 18-49 (w/o 05/05/14 = 1.7/5), marking its longest winning streak in 7-1/2 years – since leading the first six weeks of the 2006-07 season. The Net has now placed No. 1 on 6 of the last 11 weeks in the key young adult sales demo, and, on average since the Winter Olympics concluded, ABC is the highest-rated TV network (Most Current data for 2/24-5/11/14):  ABC (2.3/7), CBS (2.2/7), NBC (2.0/6) and Fox (1.7/5).


  • ABC was up for the 2nd consecutive week in Adults 18-49 (+6% – 1.7/5 vs. 1.6/5) to deliver a 2-month high – since w/o 3/10/14.


Rankings: The Net delivered 7 of the Top 20 broadcast programs in Adults 18-49: “Modern Family” – No. 3, “Grey’s Anatomy” – No. 6, “Once Upon a Time” – No. 9, “NBA Playoffs on ABC” – No. 15,  while “DWTS,” “S.H.I.E.L.D.” and “Shark Tank” tied at No. 17.  For the 8th week in a row, ABC’s “Dancing” was TV’s most-watched unscripted series in Total Viewers. Also for the 8th consecutive week, “DWTS” outperformed both editions of “American Idol” in Adults 18-49. ABC’s “20/20” once again finished as the No. 1 newsmagazine in key Adults (AD18-49/AD25-54), leading for the 4th week running with Adults 18-49.



ABC was Monday’s most-watched TV network for the 4th consecutive week, topping runner-up NBC by 9% (11.8 million vs. 10.8 million). ABC’s “Dancing with the Stars” was the night’s most-watched TV program overall.


“Dancing with the Stars” (8:00-10:01 p.m. – 13.1 million and 1.9/6 in AD18-49):

From 8:00-10:01 p.m., ABC’s “DWTS” (13.1 million) finished as the night’s most-watched TV series for the 8th week running, leading NBC’s “The Voice” head to head by 2.0 million viewers (11.0 million) and Fox’s premiere of “24: Live Another Day” by 5.0 million viewers (8.1 million).


“Castle” (10:01-11:00 p.m. – 9.0 million and 1.6/5 in AD18-49):

During the 10 o’clock hour, ABC’s “Castle” finished as Monday’s 2nd-most-watched scripted program to NBC’s “The Blacklist,” outdrawing Fox’s highly-promoted 2-hour premiere of “24: Live Another Day” (8:00-10:00 p.m.) by 11% (9.0 million vs. 8.1 million).



“Marvel’s Agents of S.H.I.E.L.D.” (8:00-9:01 p.m. – 5.4 million and 1.9/7 in AD18-49):

During the 8 o’clock hour, ABC’s “Marvel’s Agents of S.H.I.E.L.D.” ranked as the No. 1 series with key Men (M18-34/M18-49). Among Men 18-34, ABC’s “S.H.I.E.L.D.” (1.5/6) beat NBC’s “The Voice” by 50% (1.0/4) and CBS’ “NCIS” by 67% (0.9/4), finishing as the No. 1 scripted series in its slot for its 21st straight original airing. The new ABC drama is Tuesday’s top-rated TV show this season with key Men (M18-34/M18-49) and is the season’s No. 1 broadcast drama with Men 18-34 (tied w/”The Blacklist”).


Please Note:  Overall Adult 18-49 TV usage in the hour was down a sharp -10% from the prior Tuesday (28.9% vs. 32.0%).


  • “S.H.I.E.L.D.” improved its time period by 90% in Adults 18-49 year to year, over the year-ago night with original programming (1.0/3 for “Splash” on 5/7/13).


  • The ABC freshman drama gets big increases from TV playback. In the Live + 7 Day ratings for its most-recent regular original (w/o 4/7/14), “S.H.I.E.L.D.” posted the series’ biggest-ever jump, spiking 79% over its L+SD Adult 18-49 number (going from a 1.9 rating to a 3.4 rating).


“The Goldbergs” (9:01-9:31 p.m. – 4.2 million and 1.3/4 in AD18-49):

During the 9:00 p.m. half-hour, ABC freshman “The Goldbergs” beat Fox’s season finale of “New Girl” by 1.8 million viewers (4.2 million vs. 2.4 million) and by 8% in Adults 18-49 (1.3/4 vs. 1.2/4).  The ABC comedy was also very competitive with NBC’s “The Voice”-led “About a Boy” in the half-hour with Adults 18-49 (1.5/4 – pacing within 2-tenths and tied in share).



“Trophy Wife” (9:31-10:00 p.m. – 2.5 million and 0.7/2 in AD18-49):

During the 9:30 p.m. half-hour, ABC freshman “Trophy Wife” tied Fox’s season finale of “The Mindy Project” in Total Viewers (2.5 million).


“Celebrity Wife Swap” (10:00-11:00 p.m. – 2.8 million and 0.9/3 in AD18-49):

At 10:00 p.m., “Celebrity Wife Swap” was up 13% week to week in Adults 18-49, while gaining 33% in Adults 18-34 to earn a new season high.



ABC aired Wednesday’s No. 1 TV program in Adults 18-49, as “Modern Family” finished as the night’s highest-rated show for its 8th straight first-run telecast. On the night, ABC’s “Modern Family” (2.9/9) outdelivered the top shows on each of the other nets by double-digit margins, besting CBS’ “Survivor” by 21% (2.4/9), Fox’s “American Idol” by 61% (1.8/6 – another all-time Wednesday low) and NBC’s “Law & Order: SVU” by 93% (1.5/4).


  • The Net ranked No. 1 on the night with Women 18-34.


“The Middle” (8:00-8:30 p.m. – 6.6 million and 1.6/6 in AD18-49):

At 8:00 p.m. against CBS’ “Survivor” and Fox’s “Idol,” ABC’s “The Middle” was the No. 2 TV program in the half-hour with Adults 18-49 (1.6/6), tying “American Idol.”


“Suburgatory” (8:30-9:00 p.m. – 5.0 million and 1.3/4 in AD18-49):

At 8:30 p.m., “Suburgatory” beat out the second half-hour of NBC’s “Revolution” by 18% in Adults 18-49 (1.3/4 vs. 1.1/4). The ABC comedy improved its half-hour year to year by 11% in Total Viewers and by 8% in Adults 18-49 (4.5 million and 1.2/3 for “Family Tools” on 5/8/13).


“Modern Family” (9:00-9:31 p.m. – 8.6 million and 2.9/9 in AD18-49):

More than doubling its Adult 18-49 lead-in at 9:00 p.m. (+123%), ABC’s “Modern Family” (2.9/9) shot to the top of its half-hour, beating CBS’ “Criminal Minds” by 26% (2.3/7), Fox’s “American Idol” by 71% (1.7/5) and NBC’s “L&O: SVU” by 107% (1.4/4).


  • “Modern Family” was up week to week in Adults 18-49 (+4%) and was up in Adults 18-34 (+10%).


“Mixology” (9:31-10:00 p.m. – 3.8 million and 1.3/4 in AD18-49):

In the 9:30 p.m. half-hour, ABC’s “Mixology” was even with the prior week in Adults 18-49 (1.3/4) and grew 11% in Adults 18-34 (1.0/3 vs. 0.9/3).


“Nashville” (10:00-11:00 p.m. – 4.7 million and 1.2/4 in AD18-49):

During the 10 o’clock hour against the season finale of CBS’ “CSI,” ABC’s “Nashville” held steady week to week in Adults 18-49 and tied NBC’s “Chicago PD” in audience share (1.2/4 vs. 1.4/4).


  • On average, “Nashville” is ABC’s highest percentage gainer this season from TV Playback and Top 3 among all broadcast series, with originals shooting up 80% from a 1.5 L+SD rating to a 2.7 Live + 7 Day Adult 18-49 rating.


  • Season to date, “Nashville” is growing its overall audience from the same point in its freshman season (7.0 million vs. 6.9 million).



With a repeat “Grey’s Anatomy” at 8:00 p.m., an original “Grey’s” at 9:00 p.m. and “Black Box” at 10:00 p.m., ABC finished as the No. 2 broadcaster on Thursday in Total Viewers (5.3 million) and No. 1 with Women 18-34 for the 11th week in a rowABC’s “Grey’s Anatomy” was the No. 2 TV series of the night in Adults 18-49, behind only CBS’ “The Big Bang Theory,” and ranked No. 1 with Women 18-34 (tie).


Please Note: ESPN carried the high-rated NFL draft on the night, which was pushed back a week year to year into May, and scored record ratings.


“Grey’s Anatomy” (9:00-10:00 p.m. – 7.9 million and 2.5/7 in AD18-49):

More than tripling its Adult 18-49 lead-in at 9:00 p.m. (+257%), ABC’s “Grey’s Anatomy” once again dominated its regular competition, beating CBS’ comedies by 47% (“Two and a Half Men” finale/”Bad Teacher” = 1.7/5), Fox with “American Idol” and the “Surviving Jack” finale by 79% (1.4/4) and the first hour of NBC’s “American Comedy Awards” by 150% (1.0/3). “Grey’s” also led its broadcast competition in Total Viewers, Adults 18-34 and Adults 25-54. Despite the big competition from ESPN’s NFL Draft, the ABC drama paced within 1-tenth of its week-ago Adult 18-49 number.


  • In its 10th season, “Grey’s Anatomy” is up over the same point last year in both Total Viewers (+10% – 12.1 million vs. 11.0 million) and Adults 18-49 (+7% – 4.4/2 vs. 4.1/11), delivering its highest numbers in 4 and 3 years, respectively – since the 2009-10 and 2010-11 seasons. In addition, “Grey’s” is the 2013-14 season’s No. 1 broadcast drama in Adults 18-49 and Adults 18-34.


“Black Box” (10:00-11:00 p.m. – 4.6 million and 1.2/3 in AD18-49):

In the 10:00 p.m. hour, ABC’s “Black Box” beat the final hour of NBC’s “American Comedy Awards” by 1.3 million viewers (4.6 million vs. 3.3 million) and by 20% in Adults 18-49 (1.2/3 vs. 1.0/3). In addition, “Black Box” led its drama competition in the hour in Adults 18-34 and Women 18-34, beating CBS’ “Elementary” by 14% and 50%, respectively.



Despite leading off the night with a repeat “Shark Tank” at 8:00 p.m., ABC took its 3rd straight Friday of the May Sweep in Adults 18-49, ranking No. 1 on the night for the 6th week running and beating CBS’ night of season finales by 25% (1.5/5 vs. 1.2/4).


  • The Net claimed the Top 2 TV series of the evening in Adults 18-49, with “Shark Tank” and “20/20,” respectively. In fact this season, “Shark Tank” has finished as Friday’s No. 1 TV series on 25 of its 27 original telecasts in Adults 18-49.


  • For the 3rd week in a row, ABC was up over the same Friday last May Sweep in both Total Viewers (+20% – 6.1 million vs. 5.1 million) and Adults 18-49 (+7% – 1.5/5 vs. 1.4/5).


“Shark Tank – R” (8:00-9:00 p.m. – 4.7 million and 1.0/4 in AD18-49): From 8:00-9:00 p.m., ABC’s repeat “Shark Tank” beat CBS’ first-run “Unforgettable” by 25% in Adults 18-49 (1.0/4 vs. 0.8/2).


“Shark Tank” (9:00-10:01 p.m. – 7.4 million and 1.9/7 in AD18-49): Spiking over its lead-in by 90% at 9:00 p.m. in Adults 18-49, ABC’s “Shark Tank” (1.9/7) led its hour by 46% over CBS’ finale of “Hawaii Five-0” (1.3/5) and by 46% over NBC’s “Grimm” (1.3/4). The show once again topped its year-ago telecast (6.2 million and 1.8/6 in AD18-49 on 5/10/13) in Total Viewers (+19%) and Adults 18-49 (+6%).


  • Delivering strong year-to-year growth in Total Viewers (+16%), Adults 18-49 (+10%) and Adults 18-34 (+20%), “Shark Tank” is generating its strongest-ever season with its 3rd straight year of young adult gains.


“20/20” (10:01-11:00 p.m. – 6.3 million and 1.6/5 in AD18-49): At 10:00 p.m., ABC’s “20/20” ranked No. 1 in its hour, beating CBS’ “Blue Bloods” finale by 14% in Adults 18-49 (1.6/5 vs. 1.4/5), marking its 11th consecutive week as the No. 1 regular program in its time period. In addition, the ABC newsmagazine more than doubled NBC’s “Hannibal” in the hour with young adults (+129% – 0.7/2). “20/20” continued its run as the No. 1 newsmagazine of the night, outdelivering NBC’s “Dateline” (8:00-9:00 p.m.) in Total Viewers, Adults 25-54 and Adults 18-49.


  • Up season to date in Total Viewers (+23%) and Adults 25-54 (+5%), “20/20” is producing its most-watched season overall in 5 years – since the 2008-09 season.



With coverage of the 2014 NBA Conference Semifinals (Miami Heat at Brooklyn Nets), ABC dominated Saturday in Adults 18-49, beating Fox with NASCAR coverage by 67% (2.0/8 vs. 1.2/5). ABC turned in its highest-rated Saturday in nearly 6 months with young adults – since 11/23/13.


  • Airing from 8:11-11:00 p.m., the “NBA Playoffs on ABC” stood as the No. 1 TV program on Saturday among Adults 18-49 (2.0/8).



ABC won its 3rd-straight Sunday of the May Sweep by strong margins in Adults 18-49 (1.9/6), outdelivering CBS by 46% (1.3/4), Fox by 46% (1.3/4) and NBC by 111% (0.9/3). In fact, the Net was the top-rated broadcaster in all 8 half-hours of the night. ABC’s season finale of “Once Upon a Time” finished as Sunday’s No. 1 broadcast program with young adults. ABC was up week to week by 6% in Adults 18-49 to deliver a 7-week high on the night – since 3/23/14.


  • Posting its 3rd week of year-to-year growth, ABC was the only broadcaster up from the year-ago May Sweep Sunday in Adults 18-49 (+12% – 1.9/6 vs. 1.7/5). 


“America’s Funniest Home Videos” (7:00-8:00 p.m. – 6.1 million and 1.6/6 in AD18-49):

During the 7 o’clock hour, ABC’s “America’s Funniest Home Videos” won its time period for the 3rd week in a row among Adults 18-49 (1.6/6) and was up 14% from its year-ago telecast (1.4/5 on 5/12/13).

“Once Upon a Time” (8:00-10:01 p.m. – 6.8 million and 2.3/7 in AD18-49):

ABC’s 2-hour season finale of “Once Upon a Time” beat out its nearest broadcast competition in each hour by double digits in Adults 18-49, leading by 26% from 8:00-9:00 p.m. (2.4/8 vs. 1.9/6 for Fox’s “The Simpsons”/”Family Guy”) and increasing its advantage to 83% from 9:00-10:00 p.m. (2.2/6 vs. 1.2/4 for CBS’ “The Good Wife”). In Adults 18-49, the ABC drama qualified as the No. 1 series in its regular 8:00-9:00 p.m. slot on each of its final 10 telecasts this season.


  • “Once Upon a Time” was up 10% week to week in Adults 18-49 to hit a 5-week high – since 4/6/14.


“Revenge” (10:01-11:00 p.m. – 4.9 million and 1.4/4 in AD18-49):

During the 10:00 p.m. hour, ABC’s season finale of “Revenge” was the No. 1 series in its slot for the 3rd week running with Adults 18-49, outpacing CBS’ “The Mentalist” by 17% (1.4/4 vs. 1.2/4).  


  • Building week to week by 8% in Adults 18-49, “Revenge” posted its highest number since March – since 3/30/14. In addition the show spiked 38% with Adults 18-34 to score a 7-week high – since 3/23/14.


WEEK NO. 33:   ADULTS 18-49            TOTAL VIEWERS

No.1   ABC 1.7      No.1 CBS     8,350,000

No.2   CBS 1.5      No.2 ABC     6,310,000

No.3   NBC 1.4      No.3 NBC     5,330,000

No.3   FOX 1.4      No.4 FOX     4,700,000

No.5   CW  0.5      No.5 CW      1,380,000





Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 05/05/14. Nielsen Social, total tweets, as dated.



Posted by:TV By The Numbers

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