via press release:

“ABC World News with Diane Sawyer” Cuts Overall Viewing Gap with NBC for 10th Straight Week


For the 6th Week in a Row “World News” Grows Both Total Viewing

and Demo Audiences Year-to-Year


Season-to-Date, “World News” Slashed Both Total Viewing and Demo Gaps with NBC

to Smallest Margin in 4 Years


For the week of March 4, 2013, “ABC World News with Diane Sawyer” averaged 8.16 million Total Viewers and a 1.8 rating/7 share/2.16 million in Adults 25-54, according to Nielsen Media Research.


“World News” cut its Total Viewer gap with “NBC Nightly News” compared to the same week last year by –27% (989,000 vs. 1.35 million), representing the 10th straight week that the ABCnewscast has decreased the Total Viewer margin.


For the 6th week running, “World News” registered gains on the year-earlier week among both Total Viewers (+8%) and Adults 25-54 (+6%) – 7.55 million and 2.03 million, respectively, on w/o 3/5/12.  In fact, “World News” has improved its Total Viewer audience year-to-year for the last 11 weeks. 


Season-to-date, “World News” has increased its Total Viewing audience (+3%) compared to the same point last season, drawing its most-watched season in 3 years – since the 2009-10 season. For the 3rd year in a row, ”World News” narrowed its margins in both Total Viewers (-27%) and Adults 25-54 (-9%) with “NBC Nightly News” to post its smallest gaps (799,000 and 343,000, respectively) with the NBC program in 4 years– since the 2008-09 season.


For the week, “ABC World News” beat “CBS Evening News” by 1.13 million Total Viewers and by 251,000 Adults 25-54.


“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.


EVENING NEWS (Week of March 4, 2013)


Total Viewers Adults 25-54 Households
ABC 8,157,000 1.8/7; 2,159,000 5.5/11
NBC 9,146,000 2.2/8; 2,585,000 6.1/11
CBS 7,028,000 1.6/6; 1,908,000 4.8/ 9


Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 3/4/13, 2/25/13 & 3/5/12. Most Current – 2012-2013 Season (9/24/12 – 3/10/13) and 2011-2012 Season (9/19/11 – 3/4/12). All averages based on regular telecasts.

Posted by:TV By The Numbers

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