via press release:
“ABC World News with Diane Sawyer” Cuts Total Viewer and Demo Gaps with “NBC Nightly News” By Double Digits Year-to-Year
Compared to Same Week Last Year, “ABC World News” Cuts the Demo Gap with “NBC Nightly News” in Half
On Friday, “ABC World News” was the #1 Evening Newscast in Key News Demo – Outperforming “NBC Nightly News” by 90,000 Adults 25-54
“ABC World News” Grows Overall Audience Year-to-Year During All 9 Weeks of the Season
For the week of November 14, 2011, “ABC World News with Diane Sawyer” averaged 8.01 million Total Viewers and a 1.8 rating/6 share/2.23 million among Adults 25-54, according to Nielsen Media Research. Growing its key adult news demo (+3% – 2.16 million on w/o 11/7/11) for the 2nd week in a row to hit a season-high, “World News” posted its strongest Adults 25-54 performance in nearly 8 months – since w/o 3/21/11. In fact, the ABC newscast stood as the only newscast to grow week-to-week in the key adult news demo as both NBC (-7%) and CBS (-3%) were down. Drawing a season-best in Adults 25-54 (2.44 million), Tuesday’s broadcast(11/15/11) stood as “World News’” top regular telecast in the key news demo in over 5 months – since 5/24/11.
Week-to-Week, “ABC World News” narrowed the viewing gaps with “NBC Nightly News” among Total Viewers (-4% – 1.06 million vs. 1.10 million) and Adults 25-54 (-51% – 241,000 vs. 488,000), scoring its smallest news demo gap with the NBC newscast since the season premiere week 8 weeks ago – since w/o 9/19/11. For the 3rd week in a row, “ABC World News” cut the gaps with “NBC Nightly News” year-to-year in both Total Viewers (-29% – 1.06 million vs. 1.49 million) and Adults 25-54 (-47% – 241,000 vs. 457,000).
On Friday (11/18/11), “ABC World News” was the No. 1 evening newscast in the key adult news demo outdrawing “NBC Nightly News” by 90,000 Adults 25-54 (2.05 million vs. 1.96 million).
“ABC World News” bettered the “CBS Evening News” by 1.26 million Total Viewers and by 299,000 Adults 25-54.
“ABC World News with Diane Sawyer” has grown its Total Viewing audience year-to-year in each of the first nine weeks of the 2011-2012 season. Season to date, “World News” is up in both Total Viewers (+5%) and Adults 25-54 (+2%) compared to the same point last season. Additionally, “World News” has cut its season-to-date gaps with “NBC Nightly News” by double-digits in both Total Viewers(-15%) and Adults 25-54 (-11%), posting its smallest news demo margin (323,000) with the NBC program in 3 years – since the 2008-09 season.
Note: David Muir anchored “World News” Thursday (11/17) and Friday (11/18).
“ABC World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network. Michael Corn is the executive producer of the broadcast.
EVENING NEWS (Week of November 14, 2011
| Total Viewers | Adults 25-54 | Households | |
| ABC | 8,011,000 | 1.8/6; 2,226,000 | 5.5/10 |
| NBC | 9,068,000 | 2.7/7; 2,467,000 | 6.1/11 |
| CBS | 6,756,000 | 1.6/6; 1,927,000 | 4.5/ 8
|
Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 11/14/11, 11/7/11 & 11/15/10. 2011-2012 Season (9/19 – 11/20/11) and 2010-2011 Season (9/20 – 11/21/10).
