via press release:
AZTECA AMERICA’S VIERNES FUTBOLERO FRIDAY NIGHT FÚTBOL DELIVERED DOUBLE-DIGIT GROWTH AND RANKED #1 IN TOP TIER MARKETS AMONG KEY DEMOGRAPHICS
Los Angeles, January 20, 2015 – Azteca America continues to score strong ratings with its Friday night Futbol Liga Mexicana double-header broadcast, averaging +69% growth among adults 18-49 and total viewers (persons 2+) over the previous year, according to Nielsen. Queretaro vs. Leones Negros, the first game, outperformed all primetime programming on Estrella and MundoFOX among adults 18-49, while Tijuana vs. America outperformed all primetime programming on UniMas, Estrella and MundoFOX among adults 18-49 and also performed better than Telemundo’s “Tierra de Reyes & Miserables” among men 18-49.
Nationally, Queretaro vs. Leones Negros delivered an average audience of 339,000 total viewers and 200,000 adults 18-49. Tijuana vs. America saw growth over Azteca America’s first game, averaging 626,000 total viewers and 382,000 adults 18-49.
Locally, Queretaro vs. Leones Negros ranked as the #1 program in Los Angeles in the time period, regardless of language, among men 18-34. Also in Los Angeles, Tijuana vs. America ranked #1 regardless of language among adults 25-54, men 18-49, men 18-34 and men 25-54. Tijuana vs. America delivered particularly strong local ratings. In addition to the game’s Los Angeles performance, it was the #1 program in Dallas, San Francisco and Phoenix, regardless of language, among men 18-34. In San Francisco, it also was the top-rated Spanish-language program among adults 18-49, adults 18-34, adults 25-54, men 18-49 and men 25-54. In Phoenix, the game was the #1 ranked program on Spanish-language television among men 18-49 and men 25-54.
# # #
About Azteca America’s Network
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster TV Azteca, S.A.B. de C.V. one of the two the largest producers of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.
Source: NTI Live+SD Data, 1/16/15; Rank based on impressions/programs airing in the 7-11 PM time period; Growth based Clausura 2014. NSI Live+SD Data; 1/16/2015; Rank based on impressions/time period/programs that aired against each game.