via press release:
September 2, 2015
CBS SPORTS TO UTILIZE “PYLON CAM” FOR UNIQUE POINT-OF-VIEW PERSPECTIVE DURING “THURSDAY NIGHT FOOTBALL” AND “NFL ON CBS”
2015 SEASON BROADCASTS
With an eye toward giving NFL viewers the most field-level view of critical plays during a game, CBS Sports will roll out the use of “Pylon Cam” throughout selected Thursday Night Football and NFL ON CBS 2015 season broadcasts, including the possibility of using it during the playoffs and Super Bowl 50.
Throughout selected Thursday Night Football on CBS and NFL Network and NFL ON CBS broadcasts, CBS will use four custom-molded pylons with multiple cameras to film the goal lines and sidelines on each side of the field. The high-resolution, high-definition, point-of-view cameras will be housed inside the pylon.
In keeping with its tradition of innovation, “Pylon Cam” is another example of a long line of technical innovations CBS Sports has either developed, experimented with or was first seen throughout the years including instant replay, the Telestrator, Action-Track System, CBS Chalkboard for use by John Madden, real-time captioning, first-ever broadcast of a NFL game in High Definition format, as well as three dimensional replay technology called EyeVision, first time use of high frame rate camera (SwingVision), 5.1 audio and Protracer in golf.
The CBS Television Network, home of Super Bowl 50, marks its 56th year broadcasting the NFL headlined by Super Bowl 50 on February 7, 2016, as well as some of the most marquee games on the NFL schedule including New England-Dallas (10/11), Denver-Indianapolis (11/8), New England-N.Y. Giants (11/15), Pittsburgh-Seattle (11/29), N.Y. Jets-N.Y. Giants (12/6) and Denver-Pittsburgh (12/20), during its 17 weeks of regular-season coverage.
This year also marks the second season of partnership between the CBS Television Network and NFL Network in broadcasting Thursday Night Football. The 16-game Thursday Night Football schedule kicks off on September 17 with Denver-Kansas City from Arrowhead Stadium in Kansas City, Mo.