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via press release:

“CBS THIS MORNING: SATURDAY” IS THE ONLY SATURDAY MORNING NETWORK NEWS BROADCAST TO POST GAINS IN VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

SEASON-TO-DATE, “CBS THIS MORNING: SATURDAY” IS UP +20% IN A25-54 AND +6% IN TOTAL VIEWERS COMPARED TO LAST YEAR

 

On Feb. 14, CBS THIS MORNING: SATURDAY posted a +5% gain in viewers (1.97m from 1.88m) compared to the year before. CBS THIS MORNING: SATURDAY was the only Saturday morning network news broadcast to post gains in viewers, and the only one to maintain its A25-54 rating, according to Nielsen live plus same-day ratings.

 

Season-to-date, CBS THIS MORNING: SATURDAY, is up +20% in A25-54 (0.6/04 from 0.4/04) and +6% in viewers (2.14m from 2.01m) compared to last season, and is the only Saturday morning network news broadcast posting gains in either category.

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING. 

 

 

Posted by:TV By The Numbers

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