via press release:
“CBS THIS MORNING: SATURDAY” IS THE ONLY SATURDAY MORNING NETWORK NEWS BROADCAST TO POST GAINS IN VIEWERS COMPARED TO THE SAME WEEK LAST YEAR
SEASON-TO-DATE, “CBS THIS MORNING: SATURDAY” IS UP +20% IN A25-54 AND +6% IN TOTAL VIEWERS COMPARED TO LAST YEAR
On Feb. 14, CBS THIS MORNING: SATURDAY posted a +5% gain in viewers (1.97m from 1.88m) compared to the year before. CBS THIS MORNING: SATURDAY was the only Saturday morning network news broadcast to post gains in viewers, and the only one to maintain its A25-54 rating, according to Nielsen live plus same-day ratings.
Season-to-date, CBS THIS MORNING: SATURDAY, is up +20% in A25-54 (0.6/04 from 0.4/04) and +6% in viewers (2.14m from 2.01m) compared to last season, and is the only Saturday morning network news broadcast posting gains in either category.