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via press release:

“CBS THIS MORNING: SATURDAY” POSTS ITS LARGEST FIRST QUARTER AUDIENCE EVER

 

“CBS THIS MORNING: SATURDAY” IS UP +20% IN ADULTS 25-54 COMPARED TO FIRST QUARTER 2014

 

In first quarter 2015, CBS THIS MORNING SATURDAY posted the Network’s largest Saturday morning news first quarter audience to date. The broadcast was up +9% from last year (2.19m from 2.01m), according to Nielsen most current ratings.

 

CBS THIS MORNING: SATURDAY also saw a +20% increase in adults 25-54 (0.6/04 from 0.5/04), the demographic most important to those who advertise in news, compared to first quarter 2014.

 

For the first time, CBS THIS MORNING: SATURDAY delivered more than two million viewers for the second consecutive first quarter.

 

On March 28, CBS THIS MORNING: SATURDAY posted a +4% increase in viewers compared to last year (2.02m from 1.94m), and was even in adults 25-54 (0.5/04). CBS THIS MORNING: SATURDAY closed the gap with NBC by more than 700,000 viewers, and with ABC by nearly 900,000 viewers.

 

Season-to-date, CBS THIS MORNING: SATURDAY is up +20% in adults 25-54 (0.6/04 from 0.5/04) and +7% in viewers (2.13m from 1.98m), and is the only Saturday morning network news broadcast posting gains in either measure.

 

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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