via press release:
DISCOVERY U.S. HISPANIC AND MITÚ PARTNER
FOR MULTIPLATFORM DEVELOPMENT DEAL
MIAMI/ SANTA MONICA – JUNE 23, 2015 – Discovery U.S. Hispanic, a division of Discovery Communications the world’s #1 pay-TV programmer with top ranked Spanish language pay-TV networks, and mitú (www.mitúnetwork.com), the technology-driven media brand comprised of the world’s largest group of Latino digital content creators and social media influencers, announced today a multiplatform development agreement to produce a slate of original digital and television series around mitú’s most successful social influencers. Programming will premiere on Discovery en Español and Discovery Familia, with complementing content across mitú’s digital properties.
As part of this deal, mitú and Discovery U.S. Hispanic will develop long form series and digital assets in both English and Spanish customized for different social platforms, such as YouTube, Instagram, Facebook, Snapchat, Vine, Pinterest and Periscope. The multiplatform video and social experience will offer Latino millennials culturally relevant programming wherever they are and on whatever platform they choose.
“We are thrilled to team up with mitú and build on their incredible success with millennial Latinos in the digital space and bring their widely followed talent to our networks,” said Angela Recio Sondon, Vice President of Content for Discovery Networks U.S. Hispanic. “This development agreement allows us to jointly super-serve our multi-screen audiences with relatable and high quality content and storytelling and offers our clients innovative solutions for branded entertainment stemming from our combined expertise and creativity.”
This deal builds on the success of the two series mitú produced for Discovery Familia in 2014, Gurús de Belleza and Casa Linda. Said shows grew their respective time slots by 213% among W18-34 and 42% among W18-49.
“Partnering with such a respected brand as Discovery is a great example of mitú‘s ongoing mission to provide our audience with compelling, culturally relevant content wherever they are,” said Beatriz Acevedo, President and Co-Founder of mitú. “We develop our digital content based on data and insights and are excited to roll out these new formats featuring mitú talent that has been previously incubated on our mitú platform.”
About Discovery U.S. Hispanic
Discovery U.S. Hispanic, a division of Discovery Communications the world’s #1 pay-TV programmer, is comprised of Discovery en Español and Discovery Familia, two networks for Spanish-speaking audiences in the United States. Discovery en Español connects viewers to the world and all its wonder and possibilities through quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural, history, investigation and current affairs. Discovery Familia is dedicated to Hispanic women and what matters in their lives. During the day the network broadcast a Discovery Kids block, which provides a safe environment for children aged 2-6 with entertaining, curriculum-based programming. In the evening, the channel offers programming for women, focusing on home décor, food, health, beauty and parenting. For more information, please visit http://www.discoverycommunications.com.
mitú is a technology-driven media brand focused on creating fresh and innovative content for the mobile generation. Its network is comprised of the largest group of Latino digital content creators and social media influencers. With a global audience of more than 100 million, MiTú provides an unparalleled solution for content creators, brands and content buyers looking to reach today’s connected global Latino millennial audiences through high-quality cross-platform programming in English, Spanish and Portuguese. Current partners include Televisa, Discovery Familia, AOL, and Disney’s Maker Studios among many others. mitú is headquartered in Santa Monica, CA, and has operations in Miami, Baja California, Mexico City & Bogota. For more information, please visit www.mitúnetwork.com
2. Source: Nielsen (Live+SD), Discovery Familia, W18-49, 2200-2230, November 20, 2014-January 1, 2015 (Thursday’s), vs. the previous 6 week time slot average.