via press release:



·         Portfolio grew +5% year-on-year

·         Discovery Familia had its highest rated year on record with double digit increase among women and adults (aged 18-49) and remained #1 Spanish-language cable network among children

·         Discovery en Español was the #1 Spanish language network in late prime time among all key demographics


Miami, FL, February 20, 2015 – Discovery U.S. Hispanic, a division of Discovery Communications, today announced 2014 audience figures, reporting the highest rated year ever for its portfolio. According to Nielsen data, Discovery’s U.S. Hispanic channels grew by +5% year-on-year, making Discovery en Español and Discovery Familia two of the most popular networks among Hispanic viewers in the United States.[1]


Discovery Familia had its highest rated year on record with double digit growth among the channel’s key target groups of women aged 18-49 (up +25%) and adults aged 18-49 (up +23%) in prime time[2]. Discovery en Español was up +2% year-on-year and continues to be the number one Spanish language cable network in late prime time for the year among all key target audience groups: adults, men and women aged 18-49[3]


Both channels also finished the year 2014 with record breaking ratings. Discovery en Español achieved its highest rated December on record for the network with viewership up year-on-year by +4%[4] and Discovery Familia increased audiences significantly up +111% year-on-year among adults aged 18-49 and +83% year-on year among women aged 18-49.[5]


“These results are the best way to demonstrate Discovery’s U.S. Hispanic network leadership in Spanish-language pay TV,” remarked Ivan Bargueiras, Discovery U.S. Hispanic’s General Manager. “In an environment where many Hispanic-oriented networks provide content sourced from conventional television genres, we understand that there is a lot more depth to our audiences’ appetites and interests and that is why we are set on bringing them a broader viewing experience through fascinating stories featuring extraordinary and authentic characters.”


Carolina Lightcap, Head of Content for DLA/USH’s portfolio of 13 networks in Latin America and the U.S. Hispanic market, said:


“The outstanding ratings success of our U.S. Hispanic portfolio offering in 2014 validates the effectiveness of our content strategy. We deliver unique channel brands and productions that address the demands of the Hispanic audience, and we’re pleased to see viewers responding positively to our quality content and the exceptional execution of our programming strategy by our U.S. Hispanic team.”


Discovery Familia’s success was driven by the popularity of food, family, home and beauty content, including titles such as Dulce Desafío, Gurús de Belleza and Cake Boss. The network achieved double digit growth on five


nights of the week in prime time with Mondays being the highest rated night of the week driven by El Desafío de Buddy[6]. Discovery Familia also remains the #1 pay TV network in Spanish among kids (aged 2-11 and 2-5) during daytime hours[7].


The best night of the year for Discovery en Español was Wednesday which was up +5% year-on-year among adults aged 18-49[8]. Ratings were boosted by the success of programming such as Extrañas Formas de Morir, Crímenes Millonarios, Pesadilla en la Ciudad and Fuga Casi Perfecta.





[1] Nielsen, Live+SD, P18-49, Primetime, DSCE and DFAM

[2] Nielsen, Live+SD, P18-49 and W18-49, Primetime, DFAM

[3] Nielsen, Live+SD, P18-49, Primetime and P18-49, M18-49 and W18-49, Late Prime 11pm-3am

[4] Nielsen, Live+SD, P18-49, December 2014, Primetime 7p-11p,


[5] Nielsen, Live + SD, P18-49 & W18-49, , Primetime 7p-11p

[6] Nielsen, Live+SD, W18-49, Primetime Monday Nights, DFAM

[7] Nielsen, Live+SD, Kids 2-11 and Kids 2-5, MS 6am-7pm, DFAM

[8] Nielsen, Live+SD, P18-49, 2014 Wednesday nights Primetime, DSCE

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

blog comments powered by Disqus