Disney Channel Logo NEW May 2014

via press release:

Summer Glow as Disney Channel Ratings Surge in Both Total Day and Primetime in Total Viewers and Across Major Youth Demos

 

Preview of Disney Channel Original Movie “Teen Beach Movie 2” Handily Beats the Debut of Nickelodeon Original Movie “One Crazy Cruise” in Kids 6-11

 

Disney Channel: Total Day and Prime Highlights

 

Disney Channel swept Total Day for the 3rd-consecutive week, ranking as cable TV’s #1 network in Total Viewers (1.324 million) and TV’s #1 network across Kids 2-11 (661,000/1.7 rating), Kids 6-11 (458,000/1.9 rating) and Tweens 9-14 (440,000/1.8 rating), powered by the special preview of the Disney Channel Original Movie “Teen Beach Movie 2” and Sunday’s line-up featuring all new episodes of “Austin & Ally,” “Liv and Maddie” and “I Didn’t Do It.”

 

This marked Disney Channel’s most-watched week in 17-weeks in Total Viewers, Kids 2-11 and Kids 6-11 – since week of 2/16/15 – and its #3 week of 2015 to date on the target demographics.

 

·         Overall, Disney Channel has been TV’s #1 network for 213-consecutive weeks in Tweens (4+ years) and for the 67-straight weeks in Kids 6-11 (212 out of 213 weeks overall) – since weeks of 6/13/11 and 3/24/14, respectively.

 

·         Disney Channel surpassed Nickelodeon by its largest margin in 21-weeks in Total Viewers (+14% – 1.324 million vs. 1.166 million) and in 18-weeks in Kids 2-11 (+11% – 661,000 vs. 597,000)since weeks of 1/19/15 and 2/9/15, respectively – was ahead by double digits for the 16th-straight week in Kids 6-11 (+39% – 458,000 vs. 329,000) and by triple digits for the 8th time in the last 10 weeks in Tweens 9-14 (+119% – 440,000 vs. 201,000).

 

In Prime, with a 3-month high, Disney Channel stood as cable TV’s #1 network in Total Viewers (1.735 million) – since week of 3/9/15 – and extended its streak as cable TV’s #1 network for the 511th-consecutive week among Kids 6-11 (688,000/2.9 rating – 9 3/4 years) and for the 248th week running among Tweens 9-14 (608,000/2.5 rating – 4 3/4 years).

 

·         Sunday’s “Teen Beach Movie 2” preview (9:30 – 9:45 p.m.) was the week’s #1 TV telecast in Kids 6-11, handily beating Friday night’s premiere of Nickelodeon original movie “One Crazy Cruise” by 9% in the demo (956,000/4.0 rating vs. 878,000/3.7 rating), and by a greater 66% in Tweens 9-14 (904,000/3.8 rating vs. 545,000/2.3 rating).

 

 

·         Disney Channel aired the Top 30 cable TV telecasts in Tweens 9-14 

 

 

Source: NTI, U.S. ratings. Week of 6/15/15-6/21/15, Live + Same Day. 

Posted by:TV By The Numbers

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