via press release:

“GMA” Cuts Season-to-Date Total Viewing Gap with “Today” by -46% and Demo Gap by -38%


For the 8th Consecutive Week, “GMA” Narrows Total Viewing and Demo Gaps with “Today” Year-to-Year and Season-to-Date


“GMA” Hits Season Highs in Total Viewers and Adults 25-54


“GMA” Increases Most Among Total Viewers and Stands as Only Morning Program to Grow in Demo Year-to-Year and Season-to-Date



ABC News’ “Good Morning America” hit season highs in both Total Viewers (5.165 million) and Adults 25-54(1.7/11/2.016 million) for the week of November 7, 2011.  In fact, “GMA” drew its largest overall audience in over 5 months and strongest Adults 25-54 number in over 6 months – since w/o 5/23/11 and w/o 4/25/11, respectively.


For the 8th time in 8 weeks this season, “GMA” built on the same week last year in Total Viewers (+9%) and Adults 25-54 (+13%). “GMA” improved the most year to year in Total Viewers and stood as the only morning newscast to grow in the key adult news demo (NBC’s “Today” was up by +5% and down by -2%, respectively; CBS’ “Early Show” was down -4% and -1%, respectively).


On Wednesday (11/9/11), “Good Morning America” saw its most-watched telecast (5.448 million) in over 5 months – since 5/25/11.


For the 8th straight week this season, “GMA” decreased its margins from the year-ago week with “Today” by double-digits in both Total Viewers (-14% – 815,000 vs. 943,000) and Adults 25-54 (-34% – 522,000 vs. 796,000).  Season to date, “GMA” narrowed its gaps in both Total Viewers (-46%) and Adults 25-54 (-38%) versus its year-ago season gaps, posting its smallest margins (516,000 and 487,000, respectively) with “Today” in 4 years – since the 2007-08 season.


“GMA” topped CBS’ “Early Show” by 2.399 million Total Viewers (5.165 million vs. 2.766 million) and by 855,000 Adults 25-54 (2.016 million vs. 1.161 million), delivering its largest Total Viewer advantage in 4 months – since w/o 7/11/11.


Season to date “GMA” is up the most among the network morning news programs in Total Viewers (+13%),and is the only morning program to grow in Adults 25-54 (+13%) versus its year-ago averages (NBC’s “Today” is up +2% and down -3%, respectively; CBS’ “Early Show” is down -6% and -7%, respectively).  “GMA” is seeing its largest overall season audience in 4 years – since the 2007-08 season.


Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. James Goldston is senior executive producer and Tom Cibrowski is executive producer.


WEEK OF 11/7/11       TOTAL VIEWERS  ADULTS 25-54          HOUSEHOLDS

ABC                    5,165,000     1.7/11; 2,016,000     3.8/13

NBC                    5,980,000     2.1/14; 2,538,000     4.4/15

CBS                    2,766,000     1.0/ 6; 1,161,000     2.0/ 7


Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 11/7/11, 11/31/11 & 11/8/10.  Most Current: 2011-2012 Season (9/19 – 11/13/11) and 2010-2011 Season (9/20 – 11/14/10).

Posted by:TV By The Numbers

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