via press release:

During the Full Two Weeks of the Olympics, “GMA” Posts Smallest Total Viewing (-190,000) and Adults 25-54 (-140,000) Gaps

with NBC’s “Today” in Over Two Decades


“GMA” Delivers Best Total Viewing Numbers During the Full Two Olympic Weeks in More Than Two Decades


“GMA” Narrows Demo Margin with “Today” in Week Two Versus Week One–Marking Closest Performance with NBC

when NBC Aired the Olympic Games


“GMA” Slashes Viewing Gaps with “Today” by -85% in Total Viewers

And by -86% in Adults 25-54 Compared to Second Week of 2010 Vancouver Olympics


“GMA” Grows by +24% in Total Viewers and +10% in Adults 25-54 Compared to Week Two of Vancouver Games



For week two of the 2014 Winter Olympics in Sochi, ABC News’ “Good Morning America” averaged 5.590 million Total Viewers and a 1.8 rating/13 share/2.174 million Adults 25-54 for the week of February 17, 2014, according to Nielsen Media ResearchAdditionally, on Yahoo! reached almost 21 million users last month


Compared to week two of the 2010 Winter Olympics “GMA” delivered double-digit increases in Total Viewers (+24%) and Adults 25-54 (+10%) – 4.613 million and 1.973 million, respectively, on w/o 2/22/10.  In contrast, NBC’s “Today” turned in losses from its performance four years ago (-7%/-21% – 6.276 million 2.925 million, respectively).


“GMA” slashed nearly all of its margins with “Today” in week two of the Sochi Olympics versus its margins in week two of the 2010 Vancouver Winter Olympics in both Total Viewers (-85% – 254,000 vs. 1.663 million) and Adults 25-54 (-86% – 136,000 vs. 952,000).


In addition, “GMAnarrowed its Adults 25-54 margin with “Today” in week two of the Olympics from week one (-16% – 136,000 vs. 162,000).   “GMA’s” news demo margin with “Today” during week two of the Olympics stands as the closest performance with the NBC program during an Olympics week when the NBC aired the games – since at least 1991, the start of the Nielsen database.*


During the two full weeks of the Olympics, “GMA” trailed “Today” by 190,000 Total Viewers (5.801 million vs. 5.991 million) and by 140,000 Adults 25-54 (2.269 million vs. 2.409 million), marking the smallest gaps between “GMA” and “Today” during the two full weeks of an Olympics – since at least 1991, the start of the Nielsen database.*  Further, for the full two weeks of the Sochi Olympics, “GMA” delivered its best Total Viewers number for an Olympics period since at least 1991 and the strongest Adults 25-54 performance since the Torino Winter Olympics in 2006 (2/13-2/26/06).


Season to date, “GMA” stands as the No. 1 morning news program for the 2nd straight year in both Total Viewers and Adults 25-54. “GMA” is leading NBC’s “Today” by 614,000 Total Viewers and 77,000 Adults 25-54. In fact, “GMA” has widened its season margins over “Today” versus the same point last season in Total Viewers by 10% (614,000 vs. 560,000) and in Adults 25-54 by 17% (77,000 vs. 66,000).  Further, “GMA” is posting its largest Total Viewer season margin in more than 22 years and biggest in Adults 25-54 in 22 years – since at least the 1991-92 season (Nielsen’s electronic database started on September of 1991) and the 1991-92 season, respectively.


Growing for the 3rd year in a row, “GMA” is up by double-digits over the same point last season in both Total Viewers (+11%) and Adults 25-54 (+12%). In fact, “GMA” is seeing its largest overall season audience in more than 22 years and best Adults 25-54 performance in 8 years – since before the 1991-92 season and the 2005-06 seasons, respectively.


During the week, “GMA” outdrew “CBS This Morning” by 81% in Total Viewers and by 96% in Adults 18-49 (+96%), while more than doubling in Adults 25-54 (+108%).


*Note: Due to President’s Day on Monday (2/17/14), ABC’s “Good Morning America” and “CBS This Morning” were coded as specials and are excluded from its weekly averages.  ABC’s and CBS’ program averages are based on 4 days (Tues-Fri).


WEEK OF 2/17/14       TOTAL VIEWERS   ADULTS 25-54        ADULTS 18-49       HOUSEHOLDS

GOOD MORNING AMERICA    5,590,000     1.8/13; 2,174,000   1.2/10; 1,497,000    4.2/15

TODAY                   5,844,000     1.9/14; 2,310,000   1.5/13; 1,864,000    4.2/15

CBS THIS MORNING        3,089,000     0.9/ 6; 1,045,000   0.6/ 5;   763,000    2.3/ 8


Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 2/17/14, 2/10/14 and 2/18/13, or as dated.  Most Current: 2013-2014 Season (9/23/13 – 2/23/14) and 2012-2013 Season (9/24/12 – 2/24/13).  All averages based on regular telecasts.  *“Today” did not air during the 1992 Summer Olympics in Barcelona.   CBS aired the 1992 Games in Albertville, France and 1994 Games in Lillehammer, Norway both aired on CBS and the CBS Morning Show did not air. The Nielsen electronic database started in September 1991).

Posted by:TV By The Numbers

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