via press release:

GMA” Delivers Smallest Weekly Gaps with NBC’s “Today” for an Olympic Week in 23 Years-

Only 162,000 Adults 25-54 and 165,000 Total Viewers Separate “GMA” and “Today”


Despite Airing Against an Olympics-Boosted “Today,” “GMA” Posts Virtually Identical

Total Viewer and Adults 25-54 Numbers Week to Week, while Increasing Year to Year  


“GMA” Slashes Gaps with “Today” by -91% in Total Viewers

And by -84% in Adults 25-54 Compared to First Week of 2010 Vancouver Olympics


“GMA” Scores Olympic Gold: “GMA” is #1 in Total Viewers on Tuesday, February 11 and

#1 in Adults 25-54 on Thursday, February 13 –

First Time in 23 Years that GMA Tops “Today” During an Olympic Games, Since Start of Nielsen Electronic Database in 1991


“GMA” Grows by +33% in Total Viewers, +27% in Adults 25-54, and +15% in Adults 18-49 Compared to First Week of Vancouver Games



For week one of the 2014 Winter Olympics in Sochi, ABC News’ “Good Morning America” averaged 5.969 million Total Viewers and a 2.0 rating/13 share/2.344 million Adults 25-54 for the week of February 10, 2014 according to Nielsen Media ResearchDespite airing opposite an Olympics-fueled “Today Show,” “GMA” held near perfect retention week to week in both Total Viewers (5.969 million vs. 5.976 million) and Adults 25-54 (2.344 million vs. 2.370 million).  Additionally, on Yahoo! reached almost 21 million users last month


“We are thrilled that our loyal GMA viewers stuck with us each day and we hope we were able to provide the best and most informative news including the Olympics every morning,” said Good Morning America senior executive producer Tom Cibrowski.


Compared to week one of the 2010 Winter Olympics “GMA” scored substantial double-digit increases in all target demos: Total Viewers (+33%), Adults 25-54 (+27%) and Adults 18-49 (+15%) – 4.493 million, 1.847 million and 1.410 million, respectively, on w/o 2/15/10.  In contrast, NBC’s “Today” turned in across-the-board losses from its performance four years ago (-4%/-12%/-12% – 6.377 million, 2.858 million and 2.336 million, respectively).


“GMA” slashed nearly all of its margins with “Today” in week one of the Sochi Olympics versus its margins in week one of the 2010 Vancouver Winter Olympics in both Total Viewers (-91% – 165,000 vs. 1.884 million) and Adults 25-54 (-84% – 162,000 vs. 1.011 million).  Further, it was “GMA’s” closest performance with “Today” during an Olympics week when the NBC aired the games – since at least the 1996 Summer Olympics in Atlanta*.


“GMA” led “Today” on Tuesday (2/11/14) by 412,000 Total Viewers (6.420 million vs. 6.008 million), while beating the NBC program on Thursday (2/13/14) by 191,000 Adults 25-54 (2.417 million vs. 2.226 million), standing as the first time ever that a network morning show that did not carry the Olympics win a morning – Nielsen’s electronic database started in September 1991.  In addition, they were the first-ever Daily Wins for “GMA” over “Today” during the Olympic Games in either Total Viewers or Adults 25-54 – since the 1996 Games in Atlanta*.


Year to year, “GMA” also saw improvement in all key target demos: Total Viewers (+9%), Adults 25-54 (+14%) and Adults 18-49 (+6%) – 5.489 million, 2.055 million and 1.520 million, respectively, on w/o 2/11/13.  “GMA” has built on the year-earlier week for the last 7 weeks.  


Season to date, “GMA” stands as the No. 1 morning news program for the 2nd-straight year in both Total Viewers and Adults 25-54.  “GMA” is leading NBC’s “Today” by 657,000 Total Viewers and 89,000 Adults 25-54. In fact, “GMA” has widened its season margins over “Today” versus the same point last season in Total Viewers by 22% (657,000 vs. 538,000) and in Adults 25-54 by 39% (89,000 vs. 64,000).  Further, “GMA” is posting its largest Total Viewer season margin in more than 22 years and biggest in Adults 25-54 in 22 years – since at least the 1991-92 season (Nielsen’s electronic database started on September of 1991) and the 1991-92 season, respectively.


Growing for the 3rd year in a row, “GMA” is up by double-digits over the same point last season in both Total Viewers (+12%) and Adults 25-54 (+13%). In fact, “GMA” is seeing its largest overall season audience in more than 22 years and best Adults 25-54 performance in 8 years – since before the 1991-92 season and the 2005-06 seasons, respectively. Further, “GMA” is up the most in Adults 25-54 compared to “CBS This Morning” (+3%) and NBC’s “Today” (+12).


During the week, “GMA” outperformed “CBS This Morning” in Total Viewers (+81%), Adults 25-54 (+106%) and Adults 18-49 (+92%).


WEEK OF 2/10/14        TOTAL VIEWERS   ADULTS 25-54       ADULTS 18-49        HOUSEHOLDS

GOOD MORNING AMERICA    5,969,000     2.0/13; 2,344,000   1.3/10; 1,617,000    4.4/14

TODAY                   6,134,000     2.1/14; 2,506,000   1.6/13; 2,054,000    4.4/14

CBS THIS MORNING        3,300,000     1.0/ 6; 1,139,000   0.7/ 5;   841,000    2.4/ 8


Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 2/10/14, 2/3/14 and 2/11/13, or as dated.  Most Current: 2013-2014 Season (9/23/13 – 2/16/14) and 2012-2013 Season (9/24/12 – 2/17/13).  All averages based on regular telecasts.  *“Today” did not air during the 1992 Summer Olympics in Barcelona.   CBS aired the 1992 Games in Albertville, France and 1994 Games in Lillehammer, Norway both aired on CBS and the CBS Morning Show did not air. The Nielsen electronic database started in September 1991).



Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Josh Elliott and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

Posted by:TV By The Numbers

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