via press release:

Good Morning America is #1 for Week of July 9th

Posting Largest Total Viewer Margin (342,000) Over NBC’s “Today” in 17 Years


“GMA” Ties “Today” in Adults 25-54 Rating and Share (1.4/ 12)


“GMA” is #1 in Women 25-54 for Second Consecutive Week—First Back-to-Back Wins in Female Demo in 16 Years


“GMA” Wins All Five Telecasts in Total Viewers –First Time in 17 Years “GMA” Outdelivered “Today”

in Every Head-to-Head Telecast of the Week



ABC News’ “Good Morning America” won the week in Total Viewers (4.555 million) for the week of July 9, 2012, according to Nielsen Media Research, extending its run at No. 1 to 3 consecutive weeks, taking the top spot in 7 of the last 14.  “GMA” led NBC’s “Today” (4.213 million) during the week by its largest margin of victory (+342,000) in more than 17 years – since w/o 5/15/95.  In addition, “GMA” earned its first back-to-back Total Viewer wins over the NBC program in nearly 17 years – since w/o 11/27 and w/o 12/4/95. Additionally, on Yahoo! is the dominant morning news website leading NBC’s by millions of pageviews and unique users.  In June 2012, 22.3 million people visited on Yahoo!.


In Adults 25-54, “Good Morning America” was in a virtual-tie for No. 1 with NBC’s “Today” (1.696 million vs. 1.711 million).   With only 15,000 Adults 25-54 viewers separating the two programs, “GMA” delivered its closest news demo performance with “Today” in nearly 17 years – since w/o 9/11/95. In addition, “GMA” tied “Today” for the week in both rating and share (1.4/12)


During the week, “GMA” dominated “Today” in Total Viewers, beating the NBC program in all 5 head-to-head telecasts (Mon: +407,000, Tues: +210,000, Wed: +651,000, Thurs: +425,000 and Fri: +15,000 ).  This marks the first time in more than 17 years that “GMA” outdelivered “Today” in every head-to-head telecast of the week – since w/o 5/15/95.  Furthermore, “GMA” held the Top 4 most-watched telecasts of the week (Monday thru Thursday, respectively).


In addition for the 2nd straight week, “GMA” ranked No. 1 in Adults 25-54 on 2 days during the week: Monday (+52,000 – 1.748 million vs. 1.696 million) and Wednesday (+102,000 – 1.822 million vs. 1.720 million).  Further, “GMA’s” Wednesday airing stood as the top Adults 25-54 telecast the week, marking the first time in nearly 5 years that “GMA” staked claimed to the week’s top demo telecast – since w/o 10/15/07.


In Women 25-54, “GMA” beat “Today” by +102,000 (1.192 million vs. 1.090 million) to rank No. 1 for the 2nd week in a row, marking the first time in more than 16 years for “GMA” to hold consecutive wins over “Today” – since w/o 4/15 and w/o 4/22/96, respectively.  In addition, “GMA” scored its largest Women 25-54 lead (+102,000) over “Today” in more than 16 years  – since the week of 4/22/96).  Further, “GMA” led “Today” in 4 of the 5 days of the week in Women 25-54 (Mon: +54,000, Tues: +200,000, Wed: +179,000 and Fri: +106,000) .


From Mon-Wed for the current week of July 16, 2012, “GMA” is outdelivering NBC’s “Today” by 451,000 Total Viewers (4.352 million vs. 3.901 million) and by 124,000 Adults 25-54 (1.707 million vs. 1.583 million), based on Nielsen Fast Affiliate time period data.  In fact, “GMA” has beaten “Today” in all 3 head-to-head telecasts of the week so far in both Total Viewers (Mon: +569,000, Tues: +344,000 and Wed: +439,000) and Adults 25-54 (Mon: +130,000, Tues: +74,000 and Wed: +169,000).  Further, “GMA” has outdrawn “Today” for 9 consecutive days (7/6 – 7/18/12), posting “GMA’s” longest stretch of consecutive single-day wins in more than 17 years – since a 19-day run from 4/26 – 5/22/95.


Season to date, “GMA” has cut its gaps with “Today” in half in both Total Viewers (-56%) and Adults 25-54 (-50%) versus its year-ago season gaps.  In fact, “GMA” is posting its smallest margins with “Today” in 17 years in Total Viewer (338,000) and in 16 years in Adult 25-54 (362,000) – since the 1994-95 and 1995-96 seasons, respectively.


Season to date “GMA” is the only morning program to grow in Total Viewers (+4%) and Adults 25-54 (+6%) versus its year-ago averages (NBC’s “Today:” -5%/-10%, respectively; CBS’ “This Morning:” -7%/-8%, respectively).  “GMA” is seeing its largest overall season audience in 6 years, since 2005-06.


“GMA” more than doubled the performance of “CBS This Morning” in Total Viewers (+104% – 4.555 million vs. 2.235 million), while nearly doubling in Adults 25-54 (+94% – 1.696 million vs. 874,000).

Posted by:TV By The Numbers

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