via press release:




The #1 Network in Percent Growth for Key Demos in 2011


Hallmark Movie Channel, owned and operated by Crown Media Holdings, Inc. (NASDAQ: CRWN), kicks off the new year with the achievement of the distribution milestone of forty-five million homes according to Nielsen data. Ending 2011 with a bang, the network accomplished the feat of being #1 among all ad-supported cable networks for the full year in growth delivery for its core demographic of W25-54 with an increase of 73%. In addition, the Hallmark Movie Channel was also #1 in W18-49 (+86%), A25-54 (+65%), A18-49 (+73%), and HH’s (+75%).


“Hallmark Movie Channel’s unparalleled growth among distributors demonstrates the remarkable power of our trusted brand and our ability to deliver significant audience, family programming, and value,” said Bill Abbott, President & CEO, Crown Media Holdings, Inc. “As the network continues this upward momentum, and other advertisers and distributors discover the strength of the brand, we expect to maintain this momentum and ultimately become a fully distributed channel.”


In a robust 4th Quarter 2011, Hallmark Movie Channel showed substantial year-to-year growth over 4Q10 for Prime Time and Total Day. In Prime Time, the highlights include increases of 42% in W25-54, 100% in W18-49, 31% in A25-54, 79% in A18-49, 92% in HH’s, and 6% in P2+. The network also saw gains in year-to-year growth for Total Day in the following key demographics: W25-54 (41%); W18-49 (80%); A25-54 (32%); A18-49 (67%); HH’s (28%); and P2+ (22%).


In 2011, Hallmark Movie Channel achieved a significant increase of distribution launches. Some of the launch highlights include:


  • Comcast – Throughout the country in over 100 different systems
  • Bright House – Systems in IN, AL, CA, MI, and FL
  • Midcontinent – 111 systems in ND, SD, and MN
  • NCTC – Over 400 different systems among NCTC members throughout the country, which include the following:
    • RCN – all systems in IL, PA, MA, NY, & DC
    • Suddenlink –35 systems in TX, IL, AZ, WV, KY, & OH>
    • GCI – throughout Alaska
    • Cable One –20 systems
    • Service Electric Broadband Cable –PA and NJ
    • Atlantic Broadband –South Florida
    • New Wave Communications – Over 30 systems in IL and MO


About Hallmark Movie Channel

Hallmark Movie Channel, the second linear channel from Crown Media Holdings, Inc., simulcast in SD (Standard Definition) and HD (High Definition), is a 24-hour cable network dedicated to bringing viewers family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events. In today’s crowded television landscape, the network is a unique and captivating entertainment experience, providing programming families can watch together. It is now available in over 45 million homes. Crown Media also operates Hallmark Channel which provides a diverse slate of high-quality entertainment programming to a national audience of 87 million subscribers.


Posted by:TV By The Numbers

blog comments powered by Disqus