via press release:
HGTV’S HIT SERIES ‘PROPERTY BROTHERS’ HELPS HESITANT
HOMEBUYERS FIND POTENTIAL IN EXTREME FIXER-UPPERS
NEW YORK, N.Y. [For Immediate Release—October 4, 2011] A broken-down home with rotten flooring, missing ceilings and exposed wiring would horrify most homebuyers looking for their dream house, but real estate agent Drew Scott and contractor Jonathan Scott instead see a diamond in the rough. In HGTV’s Property Brothers, which begins its second season on Wednesday, October 19, at 10 p.m. ET/PT, the dashing twin brothers continue to execute property search-and-rescue missions to help potential homebuyers find, purchase and transform extreme fixer-uppers. Since the show premiered in April 2011, the Scotts have attracted a huge following among younger viewers and the series is one of HGTV’s top-rated programs.
“It’s hard to see beyond a dated property’s shortcomings and it’s our job to highlight its true potential,” said Drew. “We use state-of-the-art CGI to reveal how the property will look with an entirely new interior.”
In the season premiere, Drew, polished in a perfectly pressed suit, and Jonathan, rugged in his flannel shirt, jeans and work boots, meet clients Scott and Sarah. The couple and their two young children live in a cramped condo and are eager to move to a larger home near their office. To the couple’s excitement, the brothers show them an example of their ideal home, in the perfect location, until the price is revealed as nearly double Scott and Sarah’s budget. Although the couple is doubtful they can find what they’re looking for, Drew and Jonathan show them two rough fixer-uppers that others have bypassed. Despite appearances, both homes have great structure, open floor plans and fantastic locations. In addition, each home is priced well below the couple’s budget, which means they can afford the major makeover to make either house a gorgeous home. After Drew executes the real estate purchase, Jonathan tackles the renovation. In just four weeks, the once-gutted home is now an on-budget beauty that is perfectly tailored to the family’s tastes.
“It’s astonishing how quickly the Scotts have built a fan base,” said Kathleen Finch, general manager, HGTV. “In an ever-changing housing market, people still want to know how to maximize their budget and the Scotts bring a practical—yet unexpected—approach to identifying and creating a dream home. Our audience has fallen in love with them.”
Future episodes of Property Brothers will include more real estate searches and renovation projects that turn run-down properties into stylish new homes. Makeovers will include a Victorian home, a contemporary retreat and a swanky downtown apartment.
HGTV, America’s leading home and lifestyle brand, is one of cable’s top-rated networks and is distributed to more than 99 million U.S. households. HGTV’s website, HGTV.com, is the nation’s leading online home-and-garden destination that attracts an average of 4 million unique visitors per month. The HGTV HOME consumer products line currently includes exclusive offerings of paint, flooring, soft goods and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, will be available on newsstands beginning October 2011.