via press release:
HULU TO OPEN ULTIMATE “SEINFELD: THE APARTMENT” FAN EXPERIENCE
IN NEW YORK CITY
Pop-up Installation will Celebrate the Launch of All Episodes of Seinfeld
Streaming on Hulu beginning Jun. 24
SANTA MONICA, CA – June 11, 2015 – Hulu announced today that it will create a real-world version of Jerry Seinfeld’s iconic Upper West Side apartment, complete with a show memorabilia gallery and interactive Seinfeld fan experience. Titled “Seinfeld: The Apartment,” the installation will open in New York City on Wednesday, Jun. 24 to mark the streaming debut of all episodes of the series on Hulu, and will remain open to the public until Sunday, Jun. 28.
Guests and fans who enter “Seinfeld: The Apartment” will have a chance to peruse an experience inspired by the apartment from one of the most popular, award-winning and one of the longest-running comedy series of all time for free. The installation will include interactive elements, allowing fans to partake in some of the most memorable on-screen moments throughout the series, including the George Costanza Valentine’s Day photo shoot and their very own Kramer “barge-in” entrance.
In addition to the apartment set recreation, the installation will include a full Seinfeld gallery experience featuring props, scripts, rare memorabilia and more from the series.
“Seinfeld is one of those rare shows that continues to influence pop culture to this day, so what better way to launch its streaming debut than to celebrate the fans and give them a chance to relive the scenes from some of the most iconic moments in TV history,” said Jenny Wall, SVP, Head of Marketing, at Hulu.
To further the fan experience, Hulu will host a countdown unlocking its choice of the seven best full-length Seinfeld episodes for Hulu subscribers ahead of its Jun. 24 premiere beginning Wednesday, Jun. 17. The seven-day countdown to the premiere and launch of Seinfeld on Hulu is being presented by Toyota. The manufacturer of America’s top-selling car, the Camry, has been a valued Hulu partner for several years.
Hulu Presents Seinfeld: Apartment Fan Experience
Where: 451 W 14th Street
New York, NY 10014
When: June 24 – June 28, 2015
Hours: 10AM – 7PM
Hulu acquired the exclusive SVOD rights to Seinfeld in a deal with Sony Pictures Television announced earlier this year. All episodes of the series will become available on Hulu beginning June 24.
The “Seinfeld: The Apartment” installation will be built in collaboration with Magnetic Collaborative.
Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love by creating amazing experiences that celebrate the best of entertainment and technology. As we pursue this mission, we strive to continue to redefine and reinvent the TV-viewing experience.
An Emmy and Golden Globe winner for Best Comedy Series, Seinfeld is one of the most popular, most award-winning and longest-running comedy series of all time. Jerry Seinfeld stars as a stand-up comedian whose life in New York City is made even more chaotic by his quirky group of friends who join him in wrestling with life’s most perplexing, yet often trivial questions. Often described as “a show about nothing,” Seinfeld mines the humor in life’s mundane situations like waiting in line, searching for a lost item, or the trials and tribulations of dating. Co-starring are Julia Louis-Dreyfus as Jerry’s ex-girlfriend and current platonic pal, Elaine Benes; Jason Alexander as George Costanza, Jerry’s neurotic hard-luck best friend; and Michael Richards as Jerry’s eccentric neighbor, Kramer.
Toyota (NYSE:TM), the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit http://www.toyotanewsroom.com.