via press release:
LIFETIME LAUNCHES LIVE TALENT CHATS ON FACEBOOK, BEGINNING SUNDAY, SEPTEMBER 22
Facebook Conversations to Let Fans Engage Directly with the Stars and Producers from DEVIOUS MAIDS, DROP DEAD DIVA,
WITCHES OF EAST END, PROJECT RUNWAY, PROJECT RUNWAY ALL STARS and SUPERMARKET SUPERSTAR
LOS ANGELES, CA (September 19, 2013) – Lifetime announced today that the network’s shows will hold a series of conversations on Facebook, where stars of its programs will hold live Q&A features to interact directly with fans and viewers via the social media platform. The network’s portfolio of series will engage in these featured Q&A chats, giving fans the opportunity to ask questions and see the stars respond in real-time on Facebook. Talent and the creative teams from Lifetime’s Devious Maids, Drop Dead Diva, Project Runway, Project Runway All Stars, Supermarket Superstar and upcoming drama, Witches of East End, will take part in the chats. As part of the partnership, Lifetime will feature on-screen snipes, social posts and tweets to promote the chats.
“As the way people watch and enjoy television continues to evolve, we wanted to give fans of our shows the opportunity to interact with their favorite Lifetime talent,” said Rob Sharenow, Executive Vice President and General Manager of Lifetime. “With more than 300 million users in the United States alone, Facebook is an incredible platform to reach current and new viewers, as well as enhance their second screen experience.”
The first chat will kick off this Sunday, September 22, leading into the season one finale of the hit drama Devious Maids, from Marc Cherry and Eva Longoria, Lifetime’s fastest-growing series. Stars Dania Ramirez, Edy Ganem and Rebecca Wisocky are set to live chat with fans on their personal Facebook pages and on the official Devious Maids page at https://www.facebook.com/deviousmaids.
Subsequent Lifetime Facebook chats and current participants include:
September 26 – Supermarket Superstar: Stacy Keibler, Michael Chiarello, Debbi Fields, Chris Cornyn, Tom Dahlen
October 6 – Witches of East End: Jenna Dewan Tatum, Rachel Boston
October 13 – Drop Dead Diva: Executive Producer Josh Berman, Jackson Hurst, Lex Medlin, Justin Deeley, April Bowlby, Kate Levering
October 17 – Project Runway: Season 12 Finalists
October 24 – Project Runway All Stars: Isaac Mizrahi and All Stars designers
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. In 2012, as a result of its aggressive programming strategy that doubled the hours of original programming, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.