MSNBC’s The Rachel Maddow Show averaged 96,000 adults 25-54 viewers on Friday, March 13 and 731,000 total viewers. It was the second time this year the show delivered under 100,000 adults 25-54 viewers and ranked as the program’s seventh lowest rated performance in its six-and-a-half year run among adults 25-54.
FNC’s The Kelly File was the top rated cable news program at 9PM beating its two major competitors The Rachel Maddow Show and CNN’s Wonder List combined in both total viewers and adults 25-54.
Friday, March 13, 2015
FNC’s The Kelly File: 1,898,000 in P2+ (286,000 in 25-54)
CNN’s Wonder List: 249,000 in P2+ (62,000 in 25-54)
MSNBC’s Rachel Maddow show: 731,000 in P2+ (96,000 in 25-54)
Source: Nielsen Media Research