via press release:
mun2 WINS FIVE 2014 PROMAXBDA AWARDS
Cable Network Takes One Gold, Three Silver and One Bronze
PromaxBDA Recognizes Outstanding Promotion, Marketing and Design in Television & Video Content
LOS ANGELES – June 20, 2014 – mun2, the Hispanic cable network, has won five PromaxBDA awards at the 2014 North America Promotion, Marketing & Design Awards, including a Gold award in the “Marketing Video/ Sales Reel Presentation” category for Maestro, three Silver awards in the “Dramatic Program Spot or Campaign” for La Patrona, “Art Direction & Design: Interstitial/Short Form Campaign” and “Total Package Art Direction & Design: Channel Image,” both for the network’s Rebrand, and a Bronze award in the “Photography for Print” category for Combate Americas.
mun2 has been honored with 28 PromaxBDA awards in the past eight years. The PromaxBDA awards are widely-regarded as the industry’s leading competition honoring outstanding promotion, marketing and design work in television and video content.
“We’re proud to be recognized by PromaxBDA, a prestigious organization that showcases the excellence and creative vision in today’s media,” said Ruben Mendiola, President, mun2. “These awards validate mun2’s commitment to producing quality, unique, and entertaining content that connects emotionally with Latinos in America.”
Click here to view mun2’s winning spots: http://youtu.be/oH-QUFoNDk0
GOLD – Marketing Video/ Sales Reel/ Presentation – External Use: “Maestro”
The mun2 spot features El Maestro, the embodiment of the mun2 experience, whose mission in life is to spread the word on the unique and fascinating world of mun2. The spot was created to spread awareness of the network outside of its growing Hispanic audience and addresses the question “what is mun2?” in a quirky and outlandish manner.
SILVER: Dramatic Program Spot or Campaign – “La Patrona”
A spot created to promote the premiere of the hit telenovela “La Patrona” (The Boss) coming to mun2. The objective was to show the main character, La Patrona, as a strong and powerful woman on a quest for revenge. Having aired previously on Telemundo, the focus was to create a new look customizing it to mun2’s younger audience.
SILVER: Art Direction & Design: Interstitial/Short Form Campaign – “Rebrand”
SILVER: Total Package Art Direction & Design: Channel Image – “Rebrand”
This campaign was created to rebrand the look of the network, focusing on the message of duality as the network’s new look. The overprint of text and images in every on-air element strategically showcases that mun2 lives in two worlds: Latino/American, Spanish/English, daytime/primetime.
BRONZE: Photography for Print – “Combate Americas”
Created to promote the launch of the network’s first reality MMA competition series “Combate Americas,” this print campaign captures the fighters in their natural element, performing different stances.
The network team responsible for working on the nominations was led by Ricardo de Montreuil, VP & Creative Director, mun2. The PromaxBDA awards celebrate excellence, creativity and innovation in television and video content and are voted on by the PromaxBDA Board of Directors and a select group of past Gold award winners.