via press release:

NBA Digital’s Comprehensive NBA All-Star Coverage to Include Exclusive One-on-One Interview with Four-Time MVP LeBron James
NBA TV, and NBA Mobile Combine for More Than 140 Hours of All-Star Video Content

NBA TV All-Star Monday Lineup to Showcase Original Programming Featuring Exclusive LeBron James: All-Star Interview, New Episode of Open Court and Oscar Robertson Special “The Big O”
NBA Digital, co-managed by Turner Sports and the NBA, will be home to the most expansive coverage of the 2014 NBA All-Star events in New Orleans with content spanning across a wide array of multimedia platforms. NBA TV, and NBA Mobile will combine to deliver an immersive experience, reaching fans any way they choose to enjoy All-Star content.

NBA TV, and NBA Mobile will combine to televise more than 140 hours of All-Star programming including live reports from New Orleans during Thursday’s NBA GameTime on Feb. 13 at 6 p.m. ET. The comprehensive coverage – available across multiple devices – will include inside access to All-Star practices, interviews with players and coaches, and highlights, news and information from each of the weekend’s signature events. Additionally, NBA TV will televise special editions of NBA Inside Stuff and The Starters from New Orleans.

NBA TV’s extensive coverage of All-Star week will culminate with a special original programming block on Monday, Feb. 17, including an exclusive one-on-one interview with 10-time NBA All-Star and four-time league MVP LeBron James – conducted by NBA TV’s Steve Smith – airing at 9 p.m. The network’s Monday night lineup will also feature a special All-Star edition of Open Court: The Dunk In Depth and Defined, at 10 p.m., and The Big O, an interview with NBA legend Oscar Robertson held by NBA TV analyst Chris Webber, at 11 p.m.

NBA TV’s prime-time schedule on Monday, Feb. 17:

? LeBron James: All-Star Interview at 9 p.m. ET – James, a two-time NBA champion, sits down with NBA TV’s Smith to discuss his close relationship with Dwyane Wade, a trying first year in Miami which helped shape his championship mindset, and more.
? Open Court: The Dunk in Depth and Defined at 10 p.m. – NBA TV’s critically acclaimed Open Court series will return with a cast of basketball greats talking about the history of the dunk and its place in the game. The panel, hosted by Sports Emmy Award winner Ernie Johnson, will feature a collection of TNT and NBA TV analysts including Hall of Famers Charles Barkley and former All-Stars Steve Kerr, Kenny Smith and Steve Smith. Additionally, Hall of Famers Julius Erving and Dominique Wilkins, along with former All-Star Tracy McGrady, will be guests on the show.
? The Big O at 11 p.m. – NBA TV’s Webber sits down with NBA icon Oscar Robertson as he reflects on his storied career.

Additional NBA TV programming highlights include special All-Star episodes of NBA Inside Stuff presented by Samsung Galaxy, The Starters, NBA GameTime and The Beat.

Thursday, February 13
? Slam Dunk-A-Thon – NBA TV will air a “Dunk-A-Thon” Thursday, Feb. 13, from 10 a.m. to 5 p.m. and from 7 p.m. to 2 a.m. The slate of events will include every Slam Dunk competition, along with a special presentation of the first Slam Dunk contest ever held (during the 1976 ABA All-Star Game).
? The Starters – From 5-6 p.m., J.E. Skeets, Tas Melas and The Starters talk hoops and give their unique take on the league heading into NBA All-Star 2014.

Friday, February 14
? NBA TV will provide an inside look as the NBA’s top young players take the court during the BBVA Compass Rising Stars Challenge practice from 10:30 a.m.-noon. The two respective squads will be led by NBA TV’s Grant Hill and Webber.
? The network will televise exclusive coverage of the Naismith Memorial Basketball Hall of Fame Announcement at noon.
? NBA GameTime will offer comprehensive coverage of American Express NBA All-Star Media Day featuring live interviews with participants from 12:30-3 p.m.
? NBA TV will air a special All-Star edition of The Beat at 5 p.m., with NBA TV’s Vince Cellini, Sekou Smith and David Aldridge.
? The Starters will broadcast live from Jam Session in New Orleans at 6 p.m.

Saturday, February 15
? NBA Inside Stuff presented by Samsung Galaxy – co-hosts Grant Hill and Kristen Ledlow will sample the culture of New Orleans during the show, including Hill spending time with musician Trombone Shorty, and Ledlow interviewing New Orleans Pelicans forward Ryan Anderson. The new episode will also feature an interview with All-Star Kevin Durant at his new KD’s Southern Cuisine restaurant in Oklahoma City. The show will shoot on location from some of the city’s distinct landmarks as well as NBA All-Star locations including Jam Session.
? NBA TV will present exclusive coverage of Eastern and Western Conference All-Star practices from 12-2 p.m.
? The network will televise the 2013 NBA D-League All-Star Game at 3 p.m.
? NBA TV will air Commissioner Adam Silver’s All-Star Press Conference at 7 p.m., prior to TNT’s exclusive presentation of State Farm NBA All-Star Saturday Night.
? An All-Star edition of NBA GameTime will be televised at 11 p.m. recapping all the day’s highlights, news and information.

Sunday, February 16
? NBA TV will televise a special NBA GameTime: All-Star Sunday at 5 p.m., followed by live coverage of the Sprint NBA Pregame Concert at 6 p.m.
? Following TNT’s exclusive presentation of the NBA All-Star Game, NBA TV will air Inside the NBA with Johnson, Barkley, Shaquille O’Neal and Smith live from New Orleans.

Digital/Social Media highlights include:
? Social Spotlight presented by Foot Locker – Social Spotlight will continuously keep fans up to speed on the latest social engagement by NBA players, teams and the conversations surrounding them throughout the weekend. This year, it will incorporate video from Instagram and Vine for the first time.
? NBA All-Star Pulse presented by BBVA – Redesigned this year, NBA All-Star Pulse will present updates, news, video and photos from All-Star festivities throughout the weekend. Featured on the home page, fans can follow tweets from NBA players and insiders, share user-generated video, check which topics and content are trending in real time and get behind-the-scenes video from players and celebrities.
? Fan Voting – Fans will be able to vote for the BBVA Rising Stars Challenge MVP and NBA All-Star MVP via online, mobile web, SMS text messaging, Twitter and via the NBA Game Time app.
? All-Star Scene – The All-Star scene goes mobile with NBA and NBA Digital cameras behind the velvet rope at All-Star events and activities.
? NBA Style – Devoted to NBA All-Star style, the microsite will feature enhanced content including interviews, photo collages and more, along with social engagement.
? American Express Media Day – American Express and the NBA will take basketball fans inside NBA All-Star Media Day with exclusive digital and live stream access to player interviews from New Orleans.

NBA Mobile
? NBA Game Time – Using NBA Digital’s mobile app, fans will be able to track all the live event action with NBA Game Time. Special features include audio from the BBVA Compass Rising Stars Challenge and NBA All-Star Game, live coverage from State Farm All-Star Saturday Night and other behind-the-scenes content.
? All-Star Dashboard – A full event display on NBA Game Time for the weekend including schedules, featured videos, live press conference streams, live video, social feeds and headlines.
? Event Sections – NBA Digital will offer special sections on NBA Game Time for each of the All-Star festivities including event information, ticket links, venue maps, directions, video, live scoring and social feeds from events including Jam Session, the Celebrity Game, the BBVA Compass Rising Stars Challenge, the D-League All Star Game, State Farm All-Star Saturday Night, the Sprint Pregame Concert and the NBA All-Star Game.
? All-Star Video Channels – Behind-the-scenes video from All Star Scene and highlights from the events.
? New Orleans Location Information – For fans attending the events, NBA Game Time will offer maps, parking information and retail locations.
NBA Digital Village
? The NBA Digital Village, which debuted last year at NBA All-Star, will once again provide fans with the latest technologies to experience every aspect of the game. The NBA Digital Village, located at Jam Session in New Orleans, will feature a 70-foot projection screen that will display exclusive game action at never-seen-before angles, live streaming from events taking place throughout All-Star 2014 and more. There will be a 400 square foot LED screen that fans can interact with via touch and motion gestures to explore social media content from around the globe, while vending machines with NBA merchandise will dispense when tweeted at with a unique hashtag by fans on-site.

About NBA Digital
NBA TV is a part of NBA Digital, the NBA’s extensive cross-platform portfolio of digital assets jointly-managed by the NBA and Turner Sports including NBA TV,, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, and

Posted by:TV By The Numbers

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