via press release:

The 2012 NBA Finals – Oklahoma City Thunder defeated Miami Heat to take 1-0 series lead – delivered the highest-rated, most-viewed Game 1 in ABC history. It generated a 9.9 household rating, 16,195,000 viewers (P2+) and 11,318,000 household impressions, all records, according to Nielsen.


The records surpass the previous marks set for Game 1 of the 2004 Finals – Detroit Pistons at Los Angeles Lakers – 9.8 rating, 15,352,000 viewers and 10,634,000 households. Last night’s game was also the highest-rated telecast of the night, propelling ABC to win the night across all networks (broadcast and cable) in viewership, household impressions and all key demos.


Compared to last year’s Game 1 (Miami Heat vs. Dallas Mavericks) the 9.9 rating is up 10 percent from a 9.0 and the 16,195,000 viewers are up 7 percent from 15,171,000.



Game 1 of The Finals on ABC, live through special simulcasts on ESPN3, logged an average minute audience of 99,199 across computers, smartphones and tablets via WatchESPN and through ESPN on Xbox LIVE (source: Adobe/Omniture). Additionally, it generated 298,795 unique viewers and 16.07 million minutes across platforms, up 40 percent and 49 percent, respectively, compared to the average NBA Playoff game this season.


The 2012 NBA Finals continue with Game 2 on Thursday, June 14, at 9 p.m. ET on ABC, ESPN Radio and ESPN3.

Posted by:TV By The Numbers

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