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via press release:

NBC RESULTS FOR THE PRIMETIME RATINGS WEEK OF JAN. 12-18

 

Season to Date, NBC Ranks #1 in Adults 18-49 and Is #1 or Tied for #1 Among the Big 4 in Men and Women 18-49 and Adults, Men and Women 18-34

‘Celebrity Apprentice’ Beats All 12 Telecasts from its Prior Cycle in Total Viewers, Despite Monday’s Record College-Football Competition,

Tuesday’s Debut of ‘Parks and Rec’ Jumps +50% vs. Last Season’s Finale, Matches the Show’s Highest Rating Since May 2013

‘Chicago P.D.’ Ties for #1 at 10 p.m. ET Wednesday Night; ‘SVU’ Is Up in Total Viewers by +23% vs. Same Night Last Year

NBC Leads the Big 4 Saturday in Total Viewers as ‘SNL Vintage’ Hits a Season High in the 10 p.m. ET Hour

UNIVERSAL CITY, Calif. — Jan. 20, 2015 — NBC has averaged a 1.1 rating, 3 share in adults 18-49 and 4.4 million viewers overall for the primetime ratings week of Jan. 12-18 in adults 18-49, according to L+SD viewing figures from Nielsen Media Research.

For the 2014-15 season to date, NBC ranks #1 among the Big 4 networks in adults 18-49, as well as men 18-49, women 18-49 (tie) and adults, men and women 18-34.

In total viewers, NBC is #2 for the season, and running within 2% of its year-ago average (9.1 million vs. 9.3 million), making this season and last NBC’s two top-scoring seasons in total viewers at this point since the 2006-07 season. This is the third year in a row NBC has ranked #2 in total viewers at this point in the season, marking first three times since 2003-04 that NBC has ranked as high as #2 in total viewers at this point.

Primetime averages for the week of Jan. 12-18 in adults 18-49 are: CBS, 3.4/11; Fox, 1.5/5; ABC, 1.3/4; ABC, 1.1/3; and CW, 0.3/1. In overall total viewers, the weekly averages were: CBS, 14.2 million; ABC, 5.0 million; Fox, 4.8 million; NBC, 4.4 million; and CW, 1.3 million.

“Most current” averages for the season to date are: NBC, 2.6/8; CBS, 2.5/8; ABC, 2.1/7; Fox, 2.1/6; and CW, 0.8/3. In overall total viewers, the season averages are: CBS, 11.7 million; NBC, 9.1 million; ABC, 7.9 million; Fox, 6.1 million; and CW, 2.1 million.

NBC highlights for the week of Jan. 12-18:

Monday

“The Celebrity Apprentice” (1.7/5 in 18-49, 5.8 million viewers overall from 8-10 p.m. ET) ranked #2 among the Big 4 networks in the time period in 18-49, within 0.1 of a point of #1.   Facing high-rated competition from college football’s national championship, “Apprentice” retained 85% of the previous week’s regular-slot debut in 18-49 (1.7 vs. 2.0) and held 90% in total viewers (5.8 million vs. 6.5 million). In total viewers, this week’s “Apprentice” beat all 12 telecasts of the prior cycle and was up +16% versus the second telecast of the previous cycle (5.8 million vs. 5.0 million).

“Live Plus Three Day” Ratings: “The Celebrity Apprentice” grew in L+3 vs. L+SD by +25% or 0.44 of a point in 18-49 rating (from a 1.72 rating to a 2.16), up from an +18% increase in week one, and by more than 1.2 million viewers overall (from 5.8 million to 7.1 million), up from 981,000. The 0.44 increase in 18-49 matches the show’s biggest L+SD-to-L+3 lift since April 24, 2011 (+0.46).

“Live Plus Seven Day” Ratings: “The Celebrity Apprentice” is increasing in L+7 vs. L+SD by +17% in 18-49 rating (from a 2.36 rating to a 2.77) and 1.2 million viewers overall (from 6.8 million to 8.0 million).

Facing high-rated competition from college football’s national championship, “State of Affairs” averaged a 0.7/2 in 18-49, 3.6 million viewers overall from 10-11 p.m. ET.   L+3: This week’s “State of Affairs” grew in L+3 vs. L+SD by +59% in 18-49 rating (0.74 to 1.18), the biggest percentage increase to date for the show. In total viewers, “State of Affairs grew by 1.9 million persons (from 3.6 million to 5.5 million). L+7: Season to date, “State of Affairs” has grown in L+7 vs. L+SD by +43% in 18-49 rating (from a 1.66 rating to a 2.37) and 2.9 million viewers overall (from 6.7 million to 9.6 million).

Tuesday

The seventh season premiere of “Parks and Recreation” (1.5/5 in 18-49, 3.8 million viewers overall from 8-8:30 p.m. ET) is up +50% or 0.5 of a point versus its finale last May in 18-49 (1.0 from 8-9 p.m. on Thursday, April 24, 2014) and up +38% in total viewers (3.751 million vs. 2.710 million). Versus its prior season premiere, last night’s “Parks” debut is up +15% in both 18-49 (1.3 from 8-9 p.m. on Thursday, Sept. 26, 2013) and total viewers (3.751 million vs. 3.270 million). This year’s “Parks” debut matched the show’s best 18-49 rating since Thursday May 2, 2013 (1.6 from 9:31-10:01 p.m. with an “Office” lead-in) and was the most-watched “Parks” since Thursday Feb. 7, 2013 (3.791 million from 8:30-9 p.m.). “Parks” ranked #1 or tied for #1 in the time period among the Big 4 in adults 18-34 (1.6), men 18-34 (1.5) and women 18-34 (1.7).

UPSCALE: Last season, “Parks” was the #3 most upscale primetime series on the Big 4 in its concentration of adults 18-49 living in homes with $100K+ incomes (161 index).

L+3: The 8 p.m. “Parks” grew in L+3 vs. L+SD by +17% in 18-49 rating (1.52 to 1.78) and by 520,000 persons (from 3.8 million to 4.3 million).

A second telecast of “Parks and Recreation” (1.5/5 in 18-49, 3.3 million viewers overall from 8:30-9 p.m. ET) retained 100% of the prior half-hour’s season-premiere rating in 18-49 and also matched the show’s highest rating since May 2, 2013. L+3: The 8:30 “Parks” grew in L+3 vs. L+SD by +18% in 18-49 rating (1.46 to 1.72) and by 545,000 persons (from 3.3 million to 3.8 million).

“Marry Me” (0.7/2 in 18-49, 2.2 million viewers overall from 9-9:30 p.m. ET) grew +6% week to week in total viewers (2.175 million vs.2.061 million). Upscale: “Marry Me’” delivers a strong concentration of upscale viewers, indexing at a 134 for adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, “most current”). L+3: “Marry Me” grew in L+3 vs. L+SD by +20% in 18-49 rating (0.73 to 0.88) and in total viewers by 313,000 persons (2.2 million to 3.6 million). L+7: “Marry Me” originals are growing by an average +23% in 18-49 rating (1.49 to 1.84) and 747,000 viewers overall (5.1 million to 5.8 million) going from L+SD to L+7.

“About a Boy” (0.9/2 in 18-49, 2.8 million viewers overall from 9:30-10 p.m. ET) built by a best-yet +29% on its 18-49 lead-in from “Marry Me.” Week to week, “About a Boy” is up +13% in adults 18-49 (0.9 vs. 0.8) and up +4% in total viewers (2.8 million vs. 2.7 million). “About a Boy” equaled its highest rating since Dec. 2 (1.1). L+3: “About a Boy” grew in L+3 vs. L+SD by +28% in 18-49 rating (0.88 to 1.13) and in total viewers by 792,000 persons (2.8 million to 3.6 million). L+7: “About a Boy” originals are increasing by an average +33% in 18-49 rating (1.17 to 1.56) and more than 1.1 million viewers overall (4.1 million to 5.3 million) going from L+SD to L+7.

“Chicago Fire” (1.5/5 in 18-49, 6.7 million viewers overall from 10-11 p.m. ET) ranked #1 among ABC, CBS and NBC in the time period in women 18-49 and women 18-34 and tied for #1 in women 25-54. From half-hour to half-hour, “Chicago Fire” held steady in adults 18-49 (1.5 vs. 1.5) and grew +5% in adults 25-54 (2.0 to 2.1) and +4% in total viewers (6.5 million to 6.8 million), despite the 10 p.m. hour, while the ABC and CBS drama competition was flat or down in all three measures. “Chicago Fire” moved into a tie for #1 in adults 18-49 from 10:30-11 p.m.

L+3: “Chicago Fire” increased in L+3 vs. L+SD by +55% in 18-49 rating (1.44 to 2.31) and in total viewers by 2.7 million (6.7 million to 9.3 million).

L+7: “Chicago Fire” first-runs have increased by an average +56% in 18-49 rating (2.02 to 3.15) and more than 3.5 million viewers overall (7.8 million to 11.4 million) going from L+SD to L+7.

Wednesday

“The Mysteries of Laura” averaged a 1.0/3 in 18-49 and 6.1 million viewers overall from 8-9 p.m. ET). For a 10th telecast in a row, “The Mysteries of Laura” remained within 0.5 of a point of its regular-slot debut rating in 18-49 (1.5 on Sept. 24).

L+3: “The Mysteries of Laura” increased in L+3 vs. L+SD by +28% in 18-49 rating (1.03 to 1.31) and in total viewers by 1.1 million (6.1 million to 7.2 million). L+7: “The Mysteries of Laura” originals are growing by +30% in 18-49 rating (1.41 to 1.84) and 1.9 million viewers overall (8.0 million to 11.0 million) going from L+SD to L+7.

“Law & Order: SVU” (1.4/4 in 18-49, 6.7 million viewers overall from 9-10 p.m. ET) equaled its year-ago rating (1.4 on Jan. 15, 2014) and was up +23% or more than 1.2 million persons versus the same night last year in total viewers (6.7 million vs. 5.4 million).

L+3: “SVU” grew in L+3 vs. L+SD by +56% in 18-49 rating (1.35 to 2.11) and in total viewers by 1.9 million (6.7 million to 8.6 million). L+7: “SVU” originals this season are increasing by an average of +67% in 18-49 rating (1.80 to 3.00) and 3.0 million viewers overall (7.8 million to 10.7 million) going from L+SD to L+7.

“Chicago P.D.” (1.5/5 in 18-49, 6.8 million viewers overall from 10-11 p.m. ET) tied for #1 among ABC, CBS and NBC in the time period in 18-49 and has now ranked #1 or tied for #1 among those nets for four of its last five telecasts. This week’s “Chicago P.D.” also ranked #1 outright among those nets in adults, men and women 18-34 and women 18-49. “Chicago P.D.” built on its adult 18-49 lead-in from “SVU” for the second time this season, growing by +7%.

L+3: “Chicago P.D.” increased in L+3 vs. L+SD by +61% in 18-49 rating (1.52 to 2.45) and in total viewers by more than 2.5 million (6.8 million to 9.3million). L+7: “Chicago P.D.” originals are growing by an average +67% in 18-49 rating (1.63 to 2.73) and more than 3.3 million viewers overall (7.2 million to 10.6 million) going from L+SD to L+7.

Thursday

“The Biggest Loser” (1.1/4 in 18-49, 4.2 million viewers overall from 8-9 p.m. ET) outdelivered ABC’s “The Taste” in the time period from 8-9 p.m. in every key measure. L+7: This season, “The Biggest Loser” is increasing by an average +36% in 18-49 rating (1.24 to 1.69) and more than 1.0 million viewers overall (4.5 million to 5.6 million) going from L+SD to L+7.

“Bad Judge” delivered a 0.7/2 in 18-49 and 2.7 million viewers overall from 9-9:30 p.m. ET. L+3: “Bad Judge” increased by +46% in 18-49 rating (0.68 to 0.99) and 740,000 viewers overall (2.7 million to 3.5 million) going from L+SD to L+3. L+7: Season to date, “Bad Judge” originals are growing by an average +41% in 18-49 rating (from a 1.00 to a 1.41) and 1.1 million viewers overall (4.1 million to 5.2 million) going from L+SD to L+7.

“A-to-Z” (0.5/2 in 18-49, 1.7 million viewers overall from 9:30-10 p.m. ET) retained its full lead-in in men 18-34 (0.2 vs. 0.2) and women 18-34 (0.5 vs. 0.5). L+7: So far this season, “A-to-Z” originals are increasing by an average +36% in 18-49 rating (0.81 to 1.10) and 653,000 viewers overall (2.9 million to 3.5 million) going from L+SD to L+7.

“Parenthood” (1.2/4 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET) finished within a tenth of a rating point of the slot lead among ABC, CBS and NBC in adults 18-49, ranked #1 among those nets in women 18-49 (with a 1.6 rating), adults 18-34 (0.8) and women 18-34 (1.1). “Parenthood” equaled its year-ago rating in 18-49 (1.2 on Jan. 16, 2014) and was up +3% in total viewers (4.1 million vs. 4.0 million).

L+3: “Parenthood” increased in L+3 vs. L+SD by +74% in 18-49 rating (1.18 to 2.05) and in total viewers by 2.1 million (4.1 million to 6.2 million). L+7: “Parenthood” originals are growing by an average of +82% in 18-49 rating (1.24 to 2.26) and more than 2.4 million viewers overall (4.1 million to 6.5 million) going from L+SD to L+7.

Upscale: “Parenthood” is the #1 most upscale primetime series on the Big 4 networks, indexing at a 166 among adults 18-49 living in homes with $100K+ incomes (“most current” L+3 results, 100 represents an average concentration of those homes).

Friday

With its first telecast in five weeks and in a new, earlier time period, “Constantine” (0.8/3 in 18-49, 3.1 million viewers overall from 8-9 p.m. ET) retained 93% of the overall viewership of its prior telecast on Dec. 12 (3.3 million).

L+7: “Constantine” originals this season are increasing by an average of +79% in 18-49 rating (from a 0.98 to a 1.75) and more than 1.8 million viewers overall (3.4 million to 5.3 million) going from L+SD to L+7.

With its first original telecast in five weeks, “Grimm” (1.2/4 in 18-49, 4.6 million viewers overall from 9-10 p.m. ET) retained 92% of the 1.3 rating for its prior original in adults 18-49. That previous 1.3 on Dec. 12 matched “Grimm’s” highest rating since the show opened its season with a 1.4 on Oct. 24.

L+7: “Grimm” originals this season are growing by an average of +83% in 18-49 rating (from a 1.26 to a 2.30) and more than 2.7 million viewers overall (5.0 million to 7.8 million) going from L+SD to L+7.

“Dateline NBC” (1.0/3 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET) maintained its rating from half-hour to half-hour in adults 18-49 (1.0 vs. 1.0) and adults 25-54 (1.4 vs. 1.4), despite the 10 p.m. hour.

Saturday

NBC tied for #1 for the night among the Big 4 networks in adults 18-49 and won the night outright in total viewers.

“Dateline Saturday Night Mystery” (0.7/3 in 18-49, 4.3 million viewers overall from 8-10 p.m. ET) ranked #2 in the time period in adults 18-49 among the Big 4 networks and #1 in adults 25-54  From its first half-hour to its fourth, “Dateline Saturday Night Mystery” doubled its adults 18-49 rating (0.5 to 1.0), grew by +75% in adults 25-54 (0.8 to 1.4) and increased by +49% in total viewers (3.5 million to 5.1 million).

“SNL Vintage” (0.8/3 in 18-49, 3.4 million viewers overall from 10-11 p.m. ET with an encore of a Dec. 15, 1984 telecast hosted by Eddie Murphy with musical guest Robert Plant) equaled the highest 18-49 rating for a Saturday 10 p.m. “SNL” encore since premiere week on Sept. 27 (0.9/3 with a rebroadcast of the Dec. 13, 1975 edition hosted by Richard Pryor with musical guest Gil Scott-Heron) and set a season high for a 10 p.m. “SNL” encore in total viewers.  In the time period, “SNL Vintage” tied for #1 among ABC, CBS and NBC in adults 18-49. Week to week, “SNL Vintage” was up +14% in adults 18-49 (0.8 vs. 0.7) and up +17% in total viewers (3.426 million vs. 2.940 million).

Sunday:

“Dateline NBC” (0.7/2 in 18-49, 4.1 million viewers overall from 7-8 p.m. ET) grew from its first half-hour to its second by +17% in adults 18-49 (0.6 to 0.7), +13.% in adults 25-54 (0.8 to 0.9) and +30% in women 25-54 (1.0 to 1.3).

The 2011 film “Bridesmaids” (1.0/3 in 18-49, 3.3 million viewers overall from 8-11 p.m. ET) grew versus its NBC telecast in the same time slot one year earlier by +11% in 18-49 (1.0 vs. 0.9) and +3% in total viewers (3.3 million vs. 3.2 million). From its first half-hour to its sixth, “Bridesmaids” grew by +117% in adults 18-49 (0.6 to 1.3), +67% in adults 25-54 (0.9 to 1.5) and +32% in total viewers (3.0 million to 4.0 million).

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

CBS 3.4/11, 4.3 million

Fox 1.5/5, 1.9 million

ABC 1.3/4, 1.6 million

NBC 1.1/3, 1.4 million

CW 0.3/1, 0.4 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

CBS 4.4/12, 5.2 million

Fox 1.8/5, 2.2 million

ABC 1.6/4, 2.0 million

NBC 1.4/4, 1.7 million

CW 0.4/1, 0.5 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 4.8/13, 14.2 million

ABC 1.7/4, 5.0 million

Fox 1.6/4, 4.8 million

NBC 1.5/4, 4.4 million

CW 0.4/1, 1.3 million

Each rating point equals 2.95 million viewers

SEASON TO DATE
Average rating, share and audience in each category

ADULTS 18-49

NBC 2.6/8, 3.4 million

CBS 2.5/8, 3.2 million

ABC 2.1/7, 2.7 million

Fox 2.1/6, 2.6 million

CW 0.8/3, 1.0 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

CBS 3.4/9, 4.1 million

NBC 3.2/9, 3.9 million

ABC 2.7/7, 3.2 million

Fox 2.4/6, 2.9 million

CW 0.9/2, 1.1 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 3.9/11, 11.7 million

NBC 3.1/8, 9.1 million

ABC 2.7/7, 7.9 million

Fox 2.1/5, 6.1 million

CW 0.7/2, 2.1 million

Each rating point equals 2.95 million viewers

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