via press release:

NOVA Elements App for iPad Tops 570,000 Downloads Driven by Educator Interest


Boston – Today, NOVA, a WGBH Boston production, is proud to announce that its first app for iPad, NOVA Elements, has been downloaded over 570,000 times. A major driver for its success has been educator interest in an entertaining product that takes the periodic table off the wall and puts it into users’ hands, bringing life to the world’s elements in colorful and dynamic ways.


NOVA Elements, featuring tech guru David Pogue, allows users to explore an interactive periodic table, build elements from their particles, construct 3D rotating molecules, and watch a two-hour NOVA special, Hunting the Elements.


“The NOVA Elements App allows us to engage NOVA fans or anyone interested in science in the kind of open-ended exploration that promotes deep learning,” says Senior Executive Producer Paula Apsell. “It goes beyond broadcast programming on a fundamental topic— exploring the elements and how they are the building blocks for people, planets, and everything around us.”


The app has been widely featured in multiple sections of the App Store, including “What’s Hot,” “New and Noteworthy,” and as a recommended app for teachers. It has also been favorably reviewed, having been chosen as a digital pick in The New Yorker’s “Goings On” blog, and praised for its “slick visuals of atoms” in Wired’s special edition App guide.


“Public engagement with science is in our DNA,” says NOVA’s Director of New Media, Lauren Aguirre. “We’re thrilled that this app is being so widely used and—we hope— inspiring the next generation of scientists.”


The NOVA Elements App allows users to:

• Learn key facts about each element: its discovery, appearance, real-world application and more.

• Play in an atomic sandbox to create any or all of the 118 elements by adding the correct number of protons, neutrons and electrons.

• Combine the elements you’ve built into 3D rotatable molecules found in everyday objects, like a banana or a watch, in the “My Essential Elements” game.

• Jump to related segments in NOVA’s Hunting the Elements program with the tappable periodic table.

• Share your exploration and discoveries with tweets. Watch the complete two-hour NOVA program, Hunting the Elements.


Streaming is only available in the U.S. and its territories. The NOVA Elements App is available for free from the App Store on iPad or at

Posted by:TV By The Numbers

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