via press release:





#2 Rank Among Key African-American Demos


GMC’s Third Strongest Movie Premiere Ever Among W25-54 and W18-49



ATLANTA– August 29 2012 – GMC TV, America’s favorite channel for uplifting family entertainment, announced today that the GMC World Premiere Movie, Somebody’s Child, garnered a cumulative audience of 2.1 million viewers during its premiere weekend, August 25-26 (source 1).  Among W25-54 and W18-49, Somebody’s Child  ranked third all-time among GMC World Premiere Movies, trailing only Heart of Christmas and Raising Izzie  (source 2).

The Sat., Aug. 25 airing of Somebody’s Child  from 9-11pm ET placed GMC second in the time period among all ad-supported cable networks in the key African-American demos of W25-54 and W18-49 (source 3).

          Brad Siegel, vice chairman, GMC, said, “When we first read Somebody’s Child, and then saw it performed as a table read as part of the American Black Film Festival’s (ABFF) 2011 GMC Faith and Family Screenplay Competition, it immediately resonated with us as a powerful and unique family film that our audience would love.  Lynn Whitfield said it best at the film’s premiere screening in Atlanta last week when she commented that what she loved about the film was that it gave black actors the opportunity to be authentic family folks without the stereotypes we are so used to seeing on television.”

Somebody’s Child, based on Atlanta-based Siddeeqah Powell’s debut original screenplay, which won honorable mention at the ABFF, stars NAACP Image Award© nominee Michael Jai White (Why Did I Get Married Too, We The Party), Emmy© and NAACP Image Award winner Lynn Whitfield (The Josephine Baker Story, Eve’s Bayou) and Byron Minns (Undisputed). In the film, a divine twist of fate causes Constance Rivers (Whitfield) and her son Douglas (White) to open their hearts to an ex-convict, Benjamin Sparks (Minns).  While on the brink of losing her battle with kidney failure, Constance’s near death confession instantly collides her past with her present, revealing Douglas and Benjamin are fraternal twin brothers who were separated at birth 37 years ago.  Shocked, confused and on the verge of losing their mother, the two men must work to develop a bond of brotherhood that will last a lifetime and give their mother peace.



GMC ( is America’s favorite television channel for uplifting music and family entertainment. The Parents Television Council™ has twice awarded its Entertainment Seal of Approval™ to GMC for being “an authentic family-friendly cable network.” GMC is the only television network brand to be so honored.  GMC is the fastest growing entertainment network in television in the key demographics of W18-49 and W25-54.  GMC can be seen in more than 55 million homes on various cable systems around the country, as well as DISH Network on channel 188, DIRECTV on channel 338 and Verizon FiOS on channel 224. Follow GMC TV on Facebook and Twitter at and


Posted by:TV By The Numbers

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