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via press release:

Season to-Date, UniMás is the No. 2 Spanish-Language Network During Saturday Primetime, Out-delivering Telemundo Among Adults 18-49 and Total Viewers 2+


UniMás Delivered More Viewers than the Combined Audience of Estrella, Azteca and MundoFox Among Adults 18-49 and Young Adults 18-34


UniMás Broadcast Prime Highlights – Week of March 9, 2015 to March 15, 2015


·         Season to-date, UniMás is the No. 2 Spanish-language network during Saturday primetime, out-delivering Telemundo among Adults 18-49 (+17%) and Total Viewers 2+ (+22%).

ü  Thus far in the 14/15 Season, UniMás averaged more Adults 18-49 and Total Viewers 2+ than Telemundo for 19 out of 25 weeks (76% of the time).

ü  UniMás out-delivered Telemundo on Saturday night among Adults 18-49 (+6%) and Total Viewers 2+ (+25%). UniMás’ entire primetime movie lineup, including the Cantinflas film “El Siete Machos” followed by “Belly of the Beast,” outperformed Telemundo’s entire prime lineup with Total Viewers 2+.

·         UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+28%) and young Adults 18-34 (+78%).


·         During the 9 p.m. hour (Monday-Friday), UniMás’ dramatic series “Tiro de Gracia” built its audience week-over-week among Total Viewers 2+ (+3% to 614,000).


·         For the third consecutive week, UniMás’ 10 p.m. dramatic series “La Esquina del Diablo” grew its Adults 18-49 (+8% to 171,000) and young Adults 18-34 audience (+15% to 90,000).

Source: The Nielsen Company, NPM (03/09/2015-03/15/2015) and Prior Week (03/02/2015-03/08/2015).


(Mon-Sat 8pm-11pm/Sun 7pm-11pm), Live+SD.  Season-to-date comparisons based on Most Current.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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