via press release:

Series Finale of “Wizards of Waverly Place” Captivates 9.8 Million Total Viewers and 5.5 Million Kids 6-14 – the Series’ #1 Telecast Ever

~TV’s #1 Telecast of 2011/12 in Target Kids and Cable’s #1 Scripted Telecast in Viewers

~Makes Disney Channel TV’s #1 Network in the Hour in Total Viewers, Kids and Tweens


“Jessie” and “Fish Hooks” Surge to Series Highs Across the Board

~”Jessie” is Pacing as Cable’s #1 Series of All Time in Kids 6-11


Disney Channel Holds Friday’s Top 16 TV Telecasts in Kids 6-11, the Top 19

TV Telecasts in Tweens 9-14, and the Top 3 Cable Telecasts in Total Viewers


Friday, January 6, 2012

Easily one of the most popular TV series for kids and families since its 2007 launch, Disney Channel original series “Wizards of Waverly Place” (8:00 – 9:00 p.m.) signed off with magical ratings, ranking as the series’ #1 telecast of all time in Total Viewers (9.8 million), Kids 6-11 (4.2 million/17.1 rating) and Tweens 9-14 (3.8 million/15.7 rating), and as Disney Channel’s #1 finale on record.


Dominating Friday’s TV/Cable landscape, the “Wizards” finale became the #1 scripted cable telecast of the 2011/12 season to date in Total Viewers, and TV’s #1 telecast in Kids 6-11 and Tweens 9-14.


  • The “Wizards” finale propelled Disney Channel to becoming TV’s #1 network from 8:00 – 9:00 p.m. in Total Viewers, surpassing runner-up CBS by an impressive 17% (9.8 million vs. 8.4 million), with Disney Channel ranking a solid #3 in Prime across all TV overall for the night.


  • At 9 o’clock, “Jessie” levied series highs across all demographics, including in Total Viewers (7.6 million), Kids 6-11 (3.5 million/14.3 rating) and Tweens 9-14 (2.9 million/12.3 rating).  Notably, through its first 9 originals, “Jessie” is pacing as the #1 cable series of all time in Tweens 9-14.


  • “Jessie” was TV’s #2 telecast for the day in Kids 6-11 and Tweens 9-14, and the #2 scripted cable telecast for the day in Total Viewers.


  • At 9:30 p.m., “Fish Hooks” also posted series highs across the board, including in Total Viewers (4.4 million), Kids 611 (2.4 million/9.7 rating) and Tweens 9-14 (1.7 million/7.1 rating).



(Source: NTI, US ratings, Live + Same Day, 1/6/12. 2011/12 Season to date: 9/26/11-1/6/12.

Posted by:TV By The Numbers

blog comments powered by Disqus