via press release:
SHARKNADO MERCHANDISE DEVOURING OVER 1,000 STORES FROM WAL-MART AND HOT TOPIC TO SPENCER’S
MORE THAN 45 PRODUCT CATEGORIES FROM BEACH TOWELS, DRINKWARE, BACKPACKS, JEWELRY, PAJAMAS, SOCKS AND SWIM TRUNKS TO BOXER SHORTS ON THE WAY
SHARKNADO 2 PREMIERES ON SYFY WEDNESDAY, JULY 30 AT 9PM
NEW YORK – June 10, 2014 – A Sharknado is devouring retail outlets all over the world!
Syfy, The Asylum and Earthbound LLC today announced more than 20 merchandising partners and licensees have been secured for the social media and pop culture global sensation, comprising over 1,000 retail outlets offering more than 45 fin-tastic consumer product categories.
The eagerly anticipated Sharknado 2: The Second One premieres on Syfy Wednesday, July 30 at 9PM (ET/PT) and internationally to Syfy viewers in 86 countries within 24 hours of its U.S. premiere.
Sharknado will be branded on posters, jewelry, Halloween costumes, sleepwear, t-shirts, boxer shorts, socks, swim trunks, car decals, towels, holiday stockings, shot glasses, tumblers, drinkware, backpacks, collectibles and mobile accessories, among other products, in retail outlets from Wal-Mart and Hot Topic to Spencer’s.
Top selling Sharknado items include Funko’s Sharknado Pop! Vinyl Figure, Sharknado beach towels and Sharknado boys pajamas.
“Whether it’s crazy hats, jewelry or boxer shorts, Syfy fans simply can’t get enough of Sharknado. We listened. Now we’ve given them what they want,” said Jeff Li, Vice President, Syfy Ventures. “As Sharknado consumed social media last year, now it is swallowing up the world of merchandising. This wide range of products underscores the insatiable public appetite for Sharknado.”
“The Sharknado brand has become part of the worldwide vernacular. It is an incredibly fun, exploitive, cult phenomenon. It has shown to be the perfect fit for a wide range of unique merchandise while providing partners with opportunities to increase retail sales. We see Sharknado as an extension of The Asylum’s unique brand. Working with Earthbound and Syfy, we are thrilled to have product everywhere including apparel, collectibles and other merchandise worldwide,” said David L. Garber, Producer of Sharknado and Sharknado 2.
“Working with Syfy and The Asylum capitalizes on our expertise in defining and implementing effective branding programs to drive business growth for our clients and their partners. The alignment of the Sharknado franchise with its merchandising program provides increased brand recognition,” said Jeffrey Cohen, Co-Founder and President of Earthbound LLC.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBCUniversal, one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy. Imagine Greater.)
The Asylum is one of the world’s leading brand-oriented motion picture and television studios. With a focus on high-concept, market-driven entertainment, like Sharknado, The Asylum finances, produces and releases 25 films per year through its direct pipeline to the nation’s top retailers and its network of international distribution partners. Since its founding in 1997, The Asylum has released more than 500 films and has built a library of over 200 original productions, including top-rated movie premieres for Syfy, Lifetime and Animal Planet networks
Earthbound LLC (http://www.earthboundllc.com), a full-service global brand management and licensing agency, connects brand owners, licensees and retailers in the home, fashion, lifestyle, food and beverage markets. Clients include Syfy, Isaac Mizrahi, XOXO, Fieldcrest, Charisma, Mark Eisen, Better Homes & Gardens, DuPont, DuPont Kevlar, Chris Madden, Redneck Riviera, Time, Inc., Cooking Light, Southern Living, InStyle Magazines, Major League Gaming, Snuggie, among others.