via press release:
SHOWTIME SPORTS® AMPLIFIES THE #MAYPAC FRENZY ACROSS DIGITAL PLATFORMS
SURROUNDING THE MOST ANTICIPATED EVENT OF THE YEAR, MAYWEATHER VS. PACQUIAO
Fighting To Win The Biggest Hashtag Battle In Sports History
NEW YORK, NY – April 30, 2015 – SHOWTIME Sports has amplified the fan experience surrounding the fight of the century, the welterweight world championship unification super fight between 11-time, five-division world champion Floyd “Money” Mayweather and eight-division world champion Manny “PacMan” Pacquiao across all digital and mobile platforms. Beyond the ring, the battle moves into the social media space, as SHOWTIME Sports and HBO® are working with Twitter and Facebook to make #MayPac become the biggest hashtag in sports history. In addition to producing a daily online show during Fight Week, SHOWTIME Sports will also give fans unprecedented access to additional fight content across major social media platforms including SnapChat, TUMBLR, Twitter, Facebook and Instagram.
During Fight Week, SHOWTIME Sports is producing a daily online show called #MayPac:Daily, hosted by SHOWTIME Sports personality Mauro Ranallo. Taped live from the casino floor at MGM Grand, #MayPac:Daily delves into the events during Fight Week in Las Vegas, featuring interviews with special guests from sports and entertainment, insider analysis and more. Here’s a link to the #MayPac:Daily official trailer: https://youtu.be/6xrVhbl07ZU. The online show will be posted nightly on http://www.sho.com/sho/sports/home, https://www.youtube.com/user/shosports and https://www.facebook.com/ShoBoxing?fref=ts.
Through Twitter, Showtime Sports is giving fans a unique perspective surrounding the history of Mayweather vs. Pacquiao by creating a chronicle of every major tweet since the initial challenge over five years ago. SnapChat is delivering an exclusive 24-hour story leading up to the bout, allowing fans in the Las Vegas area to submit to the story and potentially see their SnapChat on the fight’s feed. Additionally, SHOWTIME Sports has launched a new boxing destination on TUMBLR titled Pound for Pound, which documents the key moments leading up to the Mayweather vs. Pacquiao super fight. Click here to access the new blog: http://shosportspoundforpound.tumblr.com/. Through Instagram, SHOWTIME Sports will be creating a unique red carpet moment documenting the roster of celebrities attending the fight at the MGM Grand.
Mayweather vs. Pacquiao is a 12-round welterweight world championship unification bout promoted by Mayweather Promotions and Top Rank Inc., and is sponsored by Tecate. The pay-per-view telecast is co-produced and co-distributed by HBO Pay-Per-View® and SHOWTIME PPV® beginning at 9 p.m. ET / 6 p.m. PT on Saturday, May 2 live from the MGM Grand Garden Arena in Las Vegas.