via press release:
SPRINT AND THE CHRYSLER BRAND
POWER HOTLY ANTICIPATED RETURN OF “24” FRANCHISE
AS OFFICIAL SPONSORS OF “24: LIVE ANOTHER DAY”
Clock on Pulse-Pounding Event Series 24: LIVE ANOTHER DAY
Restarts Monday, May 5, on FOX
Fox Broadcasting Company (FOX) announced today that Sprint and the Chrysler brand will serve as official sponsors of this season’s most anticipated event series, 24: LIVE ANOTHER DAY. The iconic pulse-pounding clock resets when 24: LIVE ANOTHER DAY premieres with a special two-hour television event Monday, May 5 (8:00-10:00 PM ET/PT), and makes its time period premiere the following week on Monday, May 12 (9:00-10:00 PM ET/PT), on FOX.
Longtime sponsor and frequent collaborator Sprint returns to the 24 franchise, this time for an extensive multiplatform sponsorship of 24: LIVE ANOTHER DAY that will include in-show integrations with media exclusivity; season-long placement of Sprint phones; and a customized digital content experience surrounding “Connect and Complete” where fans can connect to complete missions on FOX.com to unlock exciting 24-related content. Social media activations, co-branding marketing and co-sponsorship of the 24: LIVE ANOTHER DAY World Premiere and Screening Event in New York City will round-out the partnership. Over the years, Sprint’s commitment to 24 has touched five seasons and the “24: Redemption” prequel, and has included such industry firsts as sponsorship of the first-ever mobisodes.
24: LIVE ANOTHER DAY has an auto partner in the Chrysler brand, whose collaboration will include an in-show integration; media exclusivity in key episodes; season-long placement of the all-new 2015 Chrysler 200; as well as customized digital content and experiences; social media activations; co-branded marketing; and co-sponsorship of the 24: LIVE ANOTHER DAY World Premiere and Screening Event.
“The excitement of this event series being shot in London has raised the bar for collaborative partnerships with both the Chrysler brand and Sprint,” said Jean Rossi, Executive Vice President of Fox Broadcasting Company Sales and President of FOX One Integrated Sales & Marketing. “The time and commitment working with our partners to create unique, never-been-done-before initiatives will prove to be nothing short of amazing when Jack comes back in May!”
“Sprint has become a fixture of 24, and this season promises to bring more thrilling opportunities for our products to play a central role in the action,” said Steve Gaffney, Vice President of Marketing-Sprint. “We’ve been anticipating Jack Bauer’s return to action, and we’re eager to see how Sprint will help him ‘live another day.’”
“We couldn’t resist being a part of the 24 experience,” said Al Gardner, President and CEO – Chrysler Brand, Chrysler Group LLC. ”As consumers eagerly anticipate the arrival of the all-new 2015 Chrysler 200, which includes state of the art technology, engineering, design and safety features, timing couldn’t have been more perfect to team up with FOX on the return of one of television’s hottest shows.”
Set and shot in London, the suspenseful event series once again will follow the exploits of heroic agent Jack Bauer (Kiefer Sutherland), as he attempts to thwart an unthinkable terrorist attack that could change the world forever. Retaining the real-time, nail-biting, fast-paced format with split screens and interweaving storylines, the highly-anticipated series also stars Mary Lynn Rajskub, Kim Raver and William Devane reprising their original roles. Newcomers to the series include Yvonne Strahovski, Benjamin Bratt, Tate Donovan, Giles Matthey, Gbenga Akinnagbe and Michael Wincott.
24: LIVE ANOTHER DAY is a production of Teakwood Lane Productions in association with 20th Century Fox Television and Imagine Television. Howard Gordon, Evan Katz, Manny Coto, David Fury, Robert Cochran, Brian Grazer, Jon Cassar and Kiefer Sutherland are executive producers. The original series, which had its last American broadcast on May 24, 2010, was created by Joel Surnow and Cochran. “Like” 24: LIVE ANOTHER DAY on